Senior Brand Manager - 7up

Overview

Senior Brand Manager is responsible for supporting the Sr Marketing Manager in the design, development, and delivery on brands. Major responsibility is to ensure flawless planning and execution. The SBM is also responsible for continuous monitoring of performance, its initiatives and recommending improvements in plans. Additionally, the purpose of this role is to oversee a team, direct report ABM, and manage cross-functional collaborations. In summary, The scope encompasses strategic planning, market analysis, campaign management, team leadership, and fostering brand consistency while aligning with the company's overall business objectives.ResponsibilitiesDevelop & deploy marketing initiatives. Develop strategic direction and communication (Thematic campaigns, grassroots activities, promotions)Liaise with local and International Advertising and Media agencies for the development, execution and evaluation of advertising campaign and brand activitiesAssist SMM in managing the Project-related activitiesContinuously monitor brand performance and competitor activitiesRecommend & coordinate the execution of market researchSales volume plan achievement for brandsResponsible for Share, SOS & CTS scoresGRPs and CPRPs value enhancements and efficienciesAssist SMM in project budget managementEnsure that the audit / GCS process is properly implemented (be GCS compliant at all times)Ensure suppliers are selected as per the GCS process and execute their duties as expected of themEnsure implementation of effective controls leading up to fair and transparent business practices for the marketing functionInteract with:Bottler GMs & Sales Managers for Selling of Marketing ActivitiesFranchise Managers for coordinating activities & evaluationFinance Managers for budgeting, forecasting & control requirementsCreative and Media/Digital agencies for program deliveryBelow the line support such as design and producing POS/ Impactful Trade tools to drive off-take from storeConduct regular market visits and keep the Franchise / Commercial team updated with the learningsNew Additions in Job Description of the role

- Working closely with Senior Leadership in Marketing to devise a long-term business strategy for brand 7UP - Brand Outlook in 2025 as 7UP is the highest penetrated brand in Pakistan market- Management of 4 Ps (Product, Price, Placement, Promotion) for brand- Working closely with Insights team and evaluate their recommendations proactively for syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development strategy- Working closely with BTL and PR Agencies- Continuous projects with Design Team AMESA for proactive innovation- 7UP is the leader meal consumption brand in PepsiCo Pakistan. Ensuring collaboration with leading Food events of Pakistan and organizing events across the country such as 7UP Foodies Festival etc.Qualifications

Key Skills: MBA from a reputable local or international university (majors in marketing). Ability to plan and drive high importance agendas; develop, execute business strategies and plans. Planning & Organizing (Multiple priority management). Strong Communication, Persuasion, Influencing Skills. Driving for results. Must be skilled in analysis and problem solving and have excellent project and financial management skills. Creating an Inclusive EnvironmentExperience: 7-9 years of relevant experience in FMCG. 4-5 years of brand management & PR experience. Above the line (ATL) experience. Brand management & PR experience#J-18808-Ljbffr