Senior Paid Media Specialist

Position SummaryWe are looking for an analytically minded, Sr. Digital Media specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimize campaign and media planning across Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus.We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.Key Responsibility AreasExecute, manage and optimize paid digital campaigns across a variety of platforms using native and third-party tools.Responsible for channel planning across digital placements, including RTB and Open Web.Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.Manage ad tech vendors to execute campaigns.Mentor junior team members.Experience with ad serving solutions, tag management, and operations is a strong plus.Proven record of managing multiple projects at once.Ability to stay highly organized and efficient in a fast-paced, rigorous work environment.Skills2 - 4+ years of experience working in media technology platforms.Demonstrates understanding of media basics and conceptsWorking knowledge of Syndicated tools (GA, GDS, GTM, and etc)Understanding of optimization platforms & trafficking platformsMicrosoft Office Software (Outlook, Excel, Powerpoint, Word, etc)Team playerThinks StrategicallyAbout Social BeatWinner of the Google Premier Partner 2022 Award for Workplace ExcellenceFounded in 2012, Social Beat is a digital growth partner for hyperscaling startups and topbrands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCRand Chennai, they are India's fastest-growing independent digital marketing solutionscompany. They manage 3% of digital media investment in India and are Premier Partnerswith Google, Facebook, , Amazon. They work as extended growth teams at startupsincluding Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm &Pinelabs and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, SundaramMutual and Isuzu on driving innovation through a combination of creativity and performance PRB