Performance Marketing Manager Jobs in Dubai | Starbucks Careers

Performance Marketing Manager Jobs in Dubai | Starbucks Careers

Description:

As a performance marketer, he/ she will be responsible for ensuring that we are using the correct KPIs to evaluate our marketing spend (e.g. ROAS), that our campaigns are set up to provide accurate data, and that we take actions to improve future campaigns based on findings.

Job Responsibilities:

a- Managing the development of paid digital channel media plans in accordance with the overall online marketing strategy and allocating spend appropriately.

b- Contributing to the set-up of new digital campaigns, including briefing and agreeing requirements with internal and external digital advertising teams.

c- Building membership of the Starbucks Loyalty programme during roll-out by using look-a-like audiences

d- Encouraging retention and advocacy with re-targeting techniques and using look-a-like audiences.

Job Requirements:

a- Over 5 years focused on end-to end-delivery of cross-channel digital campaigns and 1-2 years of experience managing others

b- Experience as a digital marketing manager with a fast-paced omnichannel retailer is essential

c- Experience in building up a team is appreciated

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