Marketing Lead

Role: VP, Marketing Lead Location: HyderabadEmployment Type: Full-timeExperience Required: 7-10 years of experience.ABOUT BONDBLOXBondbloX is a multi-award-winning Singapore based fixed income-focused fintech that launched the world's first fractional bond exchange - BondbloX Bond Exchange ("BBX"). Regulated by Monetary Authority of Singapore, BBX transforms the bond market globally by enabling investors to digitally trade fractional bonds ("BondbloX") which are $1,000 fractions of traditional wholesale bonds. BondbloX provides investors instant access to bond markets and diversification opportunities for their investment portfolio. We also have an information service that brings innovation to bond price discovery, AI-based news, analytics, and delivers these services via mobile, web and APIs.BondbloX is also an Institute of Banking and Finance (IBF) accredited training provider, educating the Singapore finance community on Digital Assets, Bonds and Sustainable Finance.BondbloX took 1st place for the MAS Singapore Financial Institution Award 2022 at the Singapore Fintech Festival, and also won the UBS Future of Finance Challenge 2021.Please visit www.bondblox.com for further information.Marketing LeadWe are looking for a data-driven marketing professional who is passionate about driving value to customers using personalized engagement. As marketing lead you will direct the marketing team (2 full time associates and other part-time resources), focused on creating a strong pipeline of consumers opening an account at BondbloX. With a strong pipeline of people who have taken free trials and a unique market proposition, the candidate has the opportunity to craft the marketing agenda and impact in a fast growing fintech firm. The candidate will have the following responsibilities:Supervise performance marketing plans - notably SEM and YT retargeting - by the Performance Marketing Lead to get efficient and effective CPC and business impactSupervise client engagement executed via the CleverTap system by the Engagement Lead, to grow account balances, trading and LTV of clientsLead the development of a strong brand for BondbloX, firmly establishing it as the go-to to buy bonds online and helping democratise the bonds asset-classManage and build a strong presence on social media for the firm, especially on , with a secondary presence on YouTube, and drive affinity to BondbloX, and communicate its unique offerings effectively Design campaigns and strategies to increase conversions of the trading and tracking service offeringsLead the user experience on the company website, ensure search optimisation, assess and optimise the martech solutions and improve the app-store optimisation Candidate will report directly to the CEO and lead the strategic discussions around marketing as well as help shape the company's approach and directionWhat are we looking for?The successful candidate should have the following skills and experience:At least 7 years of experience in customer engagement, ideally at a B2C product companyCustomer engagement experience with a B2C wealth-tech/fintech company is a plusProven track record of improving conversion rates, sales, other relevant metrics attributable to engagement campaignsHands-on experience on engagement platforms like CleverTap, MoEngage, etc. or other martech systems is a mustExcellent written and verbal communication skills Proficient in Microsoft Excel and PowerPoint, and data visualizationData-driven mindsetStrong sense of ownershipAbility to thrive in a fast-paced environment under work pressure PRB