Junior Digital Marketing Manager

Company DescriptionKalkey is a dynamic organization with a three-pronged approach to delivering exceptional service and value to our clients. Our Solution Wing provides innovative and customized solutions in Cloud services, DevOps, Business Intelligence, and Digital Transformation. The Training Wing empowers individuals and organizations with training programs in various fields. Our Consultancy and Staffing Wing offers expert consultancy services and staffing solutions across multiple industries. At Kalkey, we prioritize collaboration and partnership to meet the evolving needs of today's business landscape.**Overview:**We are looking for an experienced Digital Marketing Manager to spearhead our digital marketing initiatives. The successful candidate will have a robust background in a range of digital marketing disciplines, including advanced SEO, SMO, paid advertising, content marketing, and digital analytics.**Responsibilities:**- Develop comprehensive SEO strategies that include technical SEO, on-page optimization, and off-page tactics to boost organic search visibility and traffic.- Utilize Social Media Optimization (SMO) techniques to enhance engagement and followers across platforms like Facebook, Instagram, , and Twitter.- Plan, execute, and manage paid advertising campaigns across Google Ads and Facebook, optimizing for maximum ROI.- Oversee the creation, scheduling, and analysis of content for blogs and social media, ensuring alignment with SEO strategies and brand voice.- Design and implement backlink strategies to enhance domain authority and page rank.- Use digital analytics tools to track campaign performance, interpret data, and make informed decisions to improve results and achieve marketing goals.- Collaborate with other departments to integrate digital marketing with overall marketing and business strategies.- Stay updated with digital marketing trends and tools, applying best practices and innovative tactics to maintain and grow our competitive advantage.**Qualifications:**- At least 2 years of experience in digital marketing, with proven success in SEO, SMO, and PPC campaigns.- In-depth knowledge of Google Analytics, Google Ads, Facebook Business Manager, and other relevant digital marketing tools.- Strong ability with content management systems, keyword tools, and SEO reporting tools.- Excellent skills in content creation, copywriting, and graphic design are preferred.- Ability to analyze complex data and provide actionable recommendations.- Strong project management skills with the ability to lead and collaborate with diverse teams.- Excellent verbal and written communication skills. PRB