Social Media Marketing Specialist

Roles & Responsibilities:Assist Social media head in Developing & implementing social media strategy, campaigns and content to build brand equity for our Online products and tech including Equity, MF and Third-party products.Assist Social media head in Increasing Engagement quotient measurable through social media analytics like Rival IQ / Konnect InsightExecuting campaigns across different social media channelsMonitor & analyse social media metrics and optimize efforts to achieve the marketing goals and achieve on-ground results.Manage budgets allocated to achieve optimal ROIWeekly, Monthly, Quarterly, half-yearly and Yearly report creation.Overview and coordination with Online Reputation in charge to timely reply to all social media comments and queries.Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.Stay up-to-date with the latest trends and best practices in social media marketing, and implement strategies to keep our content fresh and relevant.Track competitors and their social activity vis-à-vis Anand Rathi PRB