Head of Digital Marketing

Position: Head of Digital MarketingCompany: Reliance DigitalLocation: Navi MumbaiRole Overview:This role requires an expert in digital marketing methodologies, data-driven decision-making, and advanced campaign management. The ideal candidate should possess exceptional leadership skills and a track record of implementing cutting-edge digital marketing initiatives.Key Responsibilities:Develop and execute high-impact SEM campaigns, optimizing conversion rates and cost-of-acquisition in high volume categories.Direct the creation and execution of activation campaigns across diverse social channels to enhance engagement and augment brand awareness.Oversee the daily operations of social media platforms including Facebook, Twitter, YouTube, Instagram, , blogs, Wikipedia, and mobile apps.Analyze and optimize the social content calendar to maximize audience engagement and interaction.Deliver comprehensive performance reports showcasing ongoing engagement and campaign effectiveness, utilizing robust analytical tools.Conceptualize and oversee the development of an immersive website focused on elevating user experience and driving conversions.Manage and maintain relationships with marketing agencies and vendors to ensure maximum ROI from partnerships.Drive innovation by implementing cutting-edge ideas to bolster the growth of key product families, leveraging a data-centric approach.Cultivate a collaborative team environment and demonstrate strong leadership to align marketing strategies with business objectives.Qualifications:Master's degree in Marketing, Communications, or related field.Extensive experience (15+ years) in a senior digital marketing role, demonstrating mastery in strategy implementation and technical prowess.Proficiency in SEM, social media management, content strategy, analytics tools, and emerging digital technologies.Exceptional leadership, communication, and interpersonal skills with the ability to navigate a dynamic, fast-paced environment.A strong understanding of current digital marketing trends and best practices. PRB