Social Media Manager

Key Responsibilities:Platform-Specific Strategy & Planning: Craft and execute platform-specific strategies that align with Onsurity's brand voice, objectives, and target audience needs, with an emphasis on for B2B outreach and Instagram + YouTube for broader audience engagement.Content Creation & Curation: Lead the development and curation of compelling content tailored for and Instagram. This includes posts, stories, infographics, short videos, and other engaging formats.Engagement & Community Building: Actively foster connections on , leveraging its networking capabilities, while cultivating a vibrant community on Instagram to drive brand loyalty and engagement.Performance Tracking & Optimization: Regularly monitor and report on key performance indicators specific to and Instagram, using insights to refine strategies and campaigns.Collaboration: Liaise with the marketing, PR, and product teams to align social media initiatives with broader organisational goals and campaigns.Trend Monitoring: Stay abreast of emerging trends and features on and Instagram to keep Onsurity at the forefront of social media innovation.Paid Campaigns: Oversee and optimize paid advertising campaigns on these platforms to enhance reach and engagement.Team Development: Guide and mentor junior staff or interns, ensuring consistency and quality across all social media outputs. PRB