Performance Marketing

Company DescriptionJY Technologies Consulting Pvt. Ltd. is a professional digital marketing agency and web development company based in India with channel partners worldwide. We offer a wide range of services including digital marketing, open source development, e-commerce development, web application development, mobile application development, SEO, and digital marketing services. Our team works diligently to provide innovative ideas and elegant designs at affordable prices.Position Overview:We are seeking a highly motivated and analytical Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record of driving growth through data-driven marketing strategies across digital channels.Key Responsibilities:Develop and execute performance marketing campaigns across various digital channels, including but not limited to Google Ads, Facebook Ads, Ads, and programmatic display advertising.Optimize campaign performance through continuous A/B testing, audience segmentation, and bid management to maximize ROI and achieve KPIs.Analyze campaign performance metrics and provide actionable insights to optimize performance, increase conversion rates, and improve overall marketing effectiveness.Collaborate with cross-functional teams including creative, content, and product to develop and implement integrated marketing campaigns.Stay informed about industry trends, best practices, and emerging technologies in performance marketing to identify new opportunities for growth and innovation.Qualifications:Bachelor's degree in Marketing, Business Administration, or related field. years of experience in performance marketing, with a focus on digital advertising and campaign optimization.Proven track record of driving measurable results and achieving KPIs in performance marketing campaigns.Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Ads, Facebook Business Manager, and Microsoft Excel.Excellent communication skills with the ability to present complex data and insights in a clear and concise manner.Self-starter with a growth mindset and the ability to thrive in a fast-paced, dynamic environment. PRB