Digital Media Marketing Expert (SEO Specialist) Required

Digital Media Marketing Expert (SEO Specialist) Required MavenUp, Pakistan You'll be in charge of the SEO Strategy for a book of clients and then to implement that strategy with a team of talented specialists. This includes hands on work, overseeing the work of others and adjusting strategy as necessary.Job ResponsibilitiesExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsPreparing detailed strategy reportsWriting powerful calls-to-action to convert visitorsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.Optimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywordsKeeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelinesCompiling and presenting SEO guidelinesJob SpecificationEligibility Criteria4+ years of digital advertising experienceAbility to energize and inspire internal teams about the importance of digital opportunitiesAbility to stay up-to-date with the latest trends and changes in UI/UX, SEO, paid media and inbound marketing.Show proven skills in identifying digital opportunitiesExperience defining content KPIs and measurementDeep understanding of how digital content moves through today's media landscape and define relevant and impactful strategiesExperienced in SEO knowledge and Social media marketing savvyAt ease managing multiple projects, setting stakeholder expectations, working individually and collaborating across teamsPoficiency in EnglishReliable internet connection and (remote) office with a doorCandidates should have experience with four (4) or more of the following analysis tools:Web AnalyticsSearch Engine MarketingDisplay MarketingSome WordPress knowledgeGoogle Search ConsoleSEMrushAnd the following skills:Keyword researchEcommerce SEOBacklink analysisSEO AuditsLocal SEO (helpful)Citation building (helpful)Nice to HavesExperience with mid to large scale digital implementationsAbility to manage ambiguity and successfully navigate large organizationsExperience developing and contributing to the development of digital assets (such as infographics, power pages, video, etc. for link acquisition)Experience with Email Marketing, Social Media Marketing, Referral Marketing, Content Optimization, and Marketing Automation Information Technology and Services - Lahore, Pakistan

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