Junior Lead Generation & Marketing Research Specialist

Job Description

• Research, track, maintain, and update potential new clients through various channels, including online research, social media, and networking events.
• Research and maintain lead generation database
• Conduct client or market surveys to obtain information about potential leads and to create strategic communication plans
• Interact with other sales, marketing, and project delivery staff to collaboratively determine customer needs 
• Analyze and report on lead generation metrics to track progress and identify areas for improvement
• Monitor social media activities to assess the public’s perception of the company’s brand
• Assist in the creation, scheduling, and management of content for social media.
• Collecting data on consumers, competitors, and the marketplace and consolidating information into actionable items, reports, and presentations
• Remain fully informed on market trends, and other parties' research and implement best practices

Job Requirements

• Bachelor’s degree in Marketing or Business Administration or a related field
• 0-1-year experience in Lead Generation and Marketing Research
• Knowledge of digital marketing and social media platforms
• Excellent English communication (verbal and written)
• Proficient in MS Office including Word, Excel, and Outlook
• Strong project and time management skills (Preferred)
• Strong Communication skills
• Problem-solving skills
• Ability to work individually and in a team
• Strong organizational and time management skills
• Provide accurate and timely information to management