CRM Marketing Manager Jobs In Dubai UAE 2023 | Tabby

CRM Marketing Manager Jobs In Dubai UAE 2023 | Tabby

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Description:

Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 3,500,000 active users choose Tabby to stay in control of their spending and make the most out of their money.

Responsibilities:

Build email, SMS and notification programs that support the lifecycle marketing strategy for Tabby's users, including onboarding, activation, engagement, and retention.

Drive experimentation agenda and roadmap for consumer growth marketing efforts across owned channels, including email, push notifications and in-app messaging.

Report on program performance against top-line business critical metrics including activating first-time users, growing repeat users, and reducing churn.

Build programs that optimize for user segmentation and content personalization strategies by using user attributes, behavior, and preference.

Identify key drivers of engagement and churn in partnership with the data team, from supervising performance data to identifying meaningful insights.

Work with marketing and product teams to build and execute campaigns across channels.

Collaborate with marketing and sales to ensure that we are driving performance while powerfully communicating our brand, product and partners through relevant, engaging content.

Partner with data, engineering and product teams to increase campaign performance through better tooling, automation, and personalization.

Requirements:

3-5 years of experience in developing lifecycle marketing programs across owned channels including email, SMS, push notifications, and/or in-app marketing. Preferably in the retail/eCommerce space.

Expert knowledge of journey building, A|B and multivariate testing using Customer.io or a comparable CRM automation tool (Braze, CleverTap, MoEngage etc.)

Experience working with mobile attribution and deep linking tools like Branch, Adjust or AppsFlyer.

Strong analytical skills and ability to draw conclusions from data and take action accordingly.

Enough technical experience to collaborate effectively with cross-functional teams, specifically with product, data and engineering.

Demonstrated project management experience with ability to indirectly manage and build consensus across diverse teams, including creative and analytics.

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