Marketing Specialist

Job Description

Job PurposeThe ideal candidate will develop and implement effective outdoor marketing tactics to promote our products/services and understand the outdoor advertising channels to track record in driving successful marketing campaigns.ResponsibilitiesDevelop and execute comprehensive outdoor marketing plans to increase brand awareness and drive customer engagement.Identify suitable outdoor advertising channels, such as billboards, transit advertising, digital displays, and experiential marketing opportunities, to reach the target audience effectively.Collaborate with the marketing team to align outdoor campaigns with overall marketing objectives and brand messaging.Conduct market research to identify trends, competitor activities, and customer preferences to inform outdoor marketing strategies.Manage relationships with outdoor advertising agencies, negotiate contracts, to ensure cost-effective utilization of advertising budget.Monitor and analyze the performance of outdoor marketing campaigns to provide regular reports and insights to management.Coordinate with creative teams to develop compelling outdoor advertising content, ensuring adherence to brand guidelines.Conduct post-campaign analysis to evaluate the success of outdoor marketing initiatives and identify areas for improvement.QualificationsBachelor degree in business administration, marketing, communications, or a related field3 to 5 years of experience in outdoor advertising channels, including traditional and digital formats.Proven ability to analyze market trends, consumer behavior, and competitors to inform marketing strategies.Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.Strong negotiation and communication skills to establish and maintain relationships with advertising agencies and vendors.Proficiency in using marketing analytics tools and platforms to measure campaign performance and derive actionable insights.Creative thinking and the ability to develop innovative ideas for outdoor marketing campaigns.Flexibility to travel and work outside regular office hours as required.