Brand Manager

Responsibilities:Develop Annual Brand Plans.Build and execute effective marketing programs (ATL, Digital, BTL) to achieve brand objectives.Monitor and analyze sales figures vis-à-vis brand objectives and in relation to competing brands.Interact with advertising, media and PR agency on all communication requirements.Identify research needs, provide necessary brief to MR agency and implement actions based on findings.Work closely with customer/ trade marketing team to ensure delivery of brand BTL objectives.Spearhead Innovations in the Marketing function.Responsible for brand alliances, tie -ups, joint promos, etc. in line with brand objectives.Conceptualize and implement consumer offers, trade offers, etc. in line with brand objectives.Evaluate effectiveness of marketing programmes and MROI.Qualification & Experience required:MBA from a reputed B school. 7-9 years of experience in brand management with a leading FMCG/Alcohol Beverages/Liquor company. PRB