[2024] Japan - Communication Senior Specialist/Manager (LUXE)

Key Job Accountabilities 主要職務 To implement the digital PR  strategy  in consistency with the international brand communication and local business strategy Set a strict KPI with both qualitative and quantitative for each activity Analyze traffic and social data, and based on the results, plan campaign and modify the contents Manage SOB database in efficient way and utilize the data for action plans and support Produce social media listening and engagement reports for internal and external teams to fuel insight development Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction  Monitor and Analyze brand's and competitors' social/digital up-to date  activities Research and update real-time changeable trends in KOL mapping Monitor budget on all directly managed activities Manage external agencies to make them achieve the best performance Define, evaluate and follow all social media activity with clear KPI Analyze brand's and competitors' interactive activity to make recommendations to management Co-work with other communication （digital & PR) team members to orchestrate 360°communication action plan Collaborate with HQ communication team to optimize the actions in Japan Help other team members and departments to achieve business target Must Have Aspects 必須項目  More than 5 year experience in Communication Marketing / PR ( Media, AD Agency and digital or PR roll in brands) or related experience as Products marketing  in brand Strong knowledge and experiences in advocacy and influcening. Strong branding experience or interests especially in luxury industry, beauty or trend creating industries Creativity, Metier in beauty/fashion Excellent networking skill & communication ability Contents creation / editorial  skills  aligned with brand strategy and tone-and-manner  Project management skill (strong planning and execution skill) Strength on date-driven marketing operating digital  tools (Splinklr. Traker , Google Analytics etc)  English fluency at business level, as well as Japanese at native level PC & Microsoft Office skills Preferred Qualification 希望項目  Experience in contents creation ( digital media editorials and official assets shooting ) Ideally beauty or luxury  industry  background