Head Communications

Job : Marketing, Brand & Communications



Primary Location : Africa & Middle East-Pakistan-Karachi



Schedule : Full-time



Employee Status : Permanent



Posting Date : 15/Dec/2023, 5:04:42 AM



Unposting Date : 29/Dec/2023, 5:59:00 PM



JOB SUMMARY * Define key responsibilities to reflect the duties and responsibilities of this role.

• Provide support to the Country Head of Corporate Affairs and Brand & Marketing in the execution of the role in Communication (internal & external), Media, Community Relations, and Stakeholder management objectives; to achieve the Corporate Affairs strategic goals in line with the Bank-wide objectives.

• Support on reputational risk and crisis communications.

RESPONSIBILITIES * Media Strategy & Execution *

• Work closely with the Corporate Affairs Brand and Marketing management team, and senior Bank stakeholders, to ensure that all communications activities are consistent and in alignment with Corporate Affairs Brand and Marketing’s brand, marketing, and communications strategy, and the Bank’s overall business objectives

• Execute Corporate Affairs Brand and Marketing and the Bank’s media relations strategy, aligning key activities, events, and partnerships with our overall strategic narrative (e.g., mergers and acquisitions)

• Maintain sustainable media engagement/editorial calendars, working with the Media, Reputation & Issues team, and external agencies, to drive thematic content and proactive media relations; ensure that media engagement accounts for regional/market nuances when necessary

• Support on planning and executing the media strategy for key events, partnerships, and industry conferences, working closely with the Global Impact team; possess the ability to align and customise key messaging, tailoring to regional/market nuances these events pertain to, when necessary

• Collaborate closely with the Corporate Affairs Brand and Marketing management team, executive functions teams, and senior stakeholders to support in providing media and external communications material

• Collaborate with the Communications and Media, Reputation & Issues teams to maintain tight control on media channels, and monitor issues that can potentially cause reputational damage to the Bank; manage crises proactively to deal with such threats

Communications (Internal & External) Strategy and Execution *

• Craft and disseminate internal and external communications across Corporate Affairs Brand and Marketing, and the Bank, in collaboration with key stakeholders (e.g., Communications, Media, Reputation & Issues teams)

• Understand the Corporate Affairs Brand and Marketing and Group internal and external communications strategy to inform communications creation process; if necessary, possess the ability to support teams in weaving regional/markets nuances into communications to better resonate with audiences across various markets

• Delivers communications activities that raises the profile of the Bank, Corporate Affairs Brand and Marketing management team, country Exco and business, across internal channels

• Support the coordination of external communications plans, and execute on such plans across all channels (e.g., press, thought leadership, web, audio calls, videos, AR/VR/Metaverse)

• Engage with the full suite of internal and external communications tools (e.g., social media, intranet, mobile access) when delivering key communications initiatives

Reputation & Issues Strategy and Execution *

• Collaborate closely with the Media, Reputation & Issues team, and the Bank’s legal team, to gain an understanding of crisis-related strategy and communications.

• Execute on Corporate Affairs Brand and Marketing’s and the Bank’s overall crisis communications and resolution strategy (e.g., key reactive/positioning statements), and support in contextualising the strategy to account for regional/market nuances when necessary

• Monitor and raise potential issues (e.g., market-specific current affairs) that may impact Corporate Affairs Brand and Marketing, the Bank, our brand, and reputation

• Support the Communications, Media, Reputation & Issues teams, in collaboration with the Global Impact team, in conducting activities/crafting communications to present the Bank’s overall stance on global issues, pertaining to small markets, and how the Bank can positively impact clients, colleagues/workplace, and the environment

Risk, Regulatory and Governance *

• Collaborate with colleagues across Corporate Affairs Brand and Marketing to ensure continuous best practice sharing regarding communications and reputation & issues mitigation, and collectively improve as a function to deliver on such activities

• Display and embody a shift towards anticipation of risk; be responsible and support in identifying, assessment, monitoring, controlling, and mitigating risks pertaining to Corporate Affairs Brand and Marketing

• Ensure compliance with the Bank’s communications policies, as well as regional/local legal and regulatory requirements

• Display exemplary conduct and live by the Group’s Values and Code of Conduct

• Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.

• Ensure that Group and regulatory expectations are effectively communicated and met across the entire Corporate Affairs Brand and Marketing business

Where applicable, ensure credit, operational, legal, regulatory, reputation, compliance are held to the highest standards of risk management (at a product and enterprise level as relevant) Regulatory & Business Conduct *

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.

Key stakeholders * Internal – functional & business Strong partnership with multiple internal stakeholders to value-add to key business and brand initiatives

• Country Head, Corporate Affairs and Brand & Marketing

• Country Management Team and their direct reports

• Branch Managers

• Business, Segment and Product Heads

• Cluster Head Corporate Affairs and Brand & Marketing and cluster team

• Regional Corporate Affairs and Brand & Marketing Head and AME team

• Regional Head, Communications AME

External

• Media agencies
• Vendors and suppliers – relevant to Corporate Affairs Brand and Marketing
• Newspaper editors and journalists
• Develop profile with relevant professional PR bodies in country

• Network with regional peers in the industry and other sectors

Other Responsibilities *

• Embed Here for good and Group’s brand and values in Corporate Affairs and Brand & Marketing team,
• Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

As a member of the Corporate Affairs and Brand & Marketing Country Team:

• Influence the Corporate Affairs and Brand & Marketing strategy with country stakeholders, aligning it with Group standards
• Work cohesively with the functions’ COO to embed governance requirements
• Collaborate with other members to ensure Group campaigns are relevant, timely and well planned for delivery across the network, especially the communications strategy
• Serve as an inspiration and guide to the Corporate Affairs Brand and Marketing Officer on all Corporate Affairs matters.

QUALIFICATIONS * TRAINING, LICENSES, MEMBERSHIPS AND CERTIFICATIONS Key Behaviours

• Ability to work with senior management to develop and roll out approved strategy.
• Responsibility and perseverance.
• High standards of professional integrity.

Delegated Authorities:

• Delegated authority defined by SCB Group or SCB subsidiaries and Regulators.

Functional

• At least 6 years of Corporate Affairs and Brand & Marketing experience, preferably in the banking/financial services industry with an international context
• Relevant tertiary qualifications, preferably with MBA experience
• Strong business/product knowledge and sufficient expertise to command respect and credibility with senior stakeholders
• Strong digital marketing and communications experience

Talent, Skill & Knowledge

• Strategic acumen
• Conceptual thinking - able to structure and organise
• Execution orientation - able to execute and deliver results with minimum supervision. A self-starter
• Service and customer centricity
• Leadership and change agent
• Influencing and networking
• Excellent Presentation and communication (written and speaking) skills
• In-depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy into effective local operations

• Excellent time management and working under tight deadlines

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