Khoon Hooi was established in 1999, serving new luxury to women across the globe.

The label complements indulgence with its signature imaginary beading techniques and delicate feathers by professional artisans on clean cut fabrics with the finest textures and finishing. Every exquisite item is made with luxurious materials, with a strong play on unique and voluminous silhouettes.

Under the Creative Director's direction, the label has since participated in Paris Fashion Week since 2010 at Trano and has won numerous awards in Malaysia and around the region.