Develop and manage digital marketing campaigns

Oversee a social media strategy

Manage and maintain the organisation's website(s)

Write and optimise content for the website and social networking accounts such as Facebook and Twitter

Track and analyse website traffic flow and provide regular internal reports

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Continually work on the Search Engine Optimization of the website(s)

Fix any errors or bugs in online content

Edit and post videos, podcasts and audio content to online sites

Arrange webinars and webcasts

Create online banner adverts and oversee pay per click (PPC) ad management

Write copy for email marketing campaigns

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Work on printed material to supplement online products

Attend product launches and networking events

Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job

Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is

Video editing skills: Website and social media content will not just be text but frequently visual as well

Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills

Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines