Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the profits or share of the market while ensuring the customers are satisfied.

Qualification:

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Use sales forecasting or strategic planning to ensure the sale and profitability, analyzing business developments and monitoring market trends.
• Initiate market research studies or analyze their findings.
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
• Conduct economic or commercial surveys to identify potential markets for services.
• Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.