General Purpose

Contact businesses and individuals by telephone in order to promote and sell services and gather information.

Main Job Tasks and Responsibilities

Contact businesses and private individuals by telephone to promote products, services and/or charitable causes

Solicit orders for goods and services over the telephone

Explain the product or service to potential customers

Deliver scripted sales pitch to the customer

Adjust scripted sales pitch to meet needs of specific individuals

Handle customer questions

Obtain customer information including names and addresses

Record customer details including reaction to the product or service offered

Record customer details and details of transaction into the computer system

Obtain contact details of potential customers from sources including telephone directories and purchased lists

Schedule appointments for sales staff to meet prospective customers

Conduct customer and marketing surveys

Answer telephone calls from potential customers who are responding to advertisements

Contact customers to follow up on initial interaction

Education and Experience

Knowledge of sales and marketing principles and strategies

Relevant work experience in sales, marketing, promotions or telemarketing

Product knowledge

Proficiency in relevant computer applications

Key Competencies

Communication skills

High energy levels

Stress tolerance

Negotiation skills

Persuasiveness

Initiative

Adaptability

Self motivation

Information gathering and management