Digital Marketing Executive Law/IP
دوام كامل
في Abou Naja Intellectual Property في
Dubai, UAE
ويبرز العمل
نُشرت يوم September 12, 2019- خلفية مهنية في
- المستوى الوظيفي خبير
-
الراتب
AED 6,000 - AED 8,000 /شهر
(Fixed Salary)
تفاصيل الوظيفة
Duties:
* Own the email marketing strategy, set up email campaigns and identify opportunities for highly segmented and personalised automation campaigns
* Identify the content needed for digital campaigns and oversee its development and creation
* Collaborate with the web developer to identify and optimise key customer journeys on our website. Manage the development and optimisation of landing pages in support of digital campaigns
* Own the digital advertising, work with the PPC and identify other opportunities and experiments through Adwords, Facebook, YouTube etc
* Implement the SEO strategy with the SEO specialist to grow the organic traffic and ensure all pages are optimised for search
* Measure and report on the effectiveness of campaigns and activity, look for improvements
* Track and analyse website traffic
Digital marketing executives skills required
-Minimum 3 years' experience in a business to consumer marketing role, either as a digital marketing executive or a marketing executive with a heavy emphasis on digital
* A proven track record with email marketing, evidence growing email engagement and experience setting up automation campaigns
* Experience planning and executing paid digital campaigns to drive conversion, optimising those campaigns
* A curiosity to try new things, a test and learn mindset
* An understanding of SEO, SEM and content strategy
* A multi-channel mindset where you make the maximum impact from content and resources plus an understanding of how offline and online interact for maximum impact, especially PR
* Excellent Google Analytics skills, the ability to build effective reports and extract actionable insights from data
* At ease learning new platforms, especially email marketing tools and CMS
* A born team player with an optimistic outlook
Suitable candidates will have good all round marketing experience to include coordinating campaigns from start to finish across a variety of channels and monitory and reporting on outcomes, managing digital and social platforms, continued development of the website and SEO, developing marketing materials etc.
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