Consumer Brand Manager (Bebelac, First Diet and

About the jobDanone MENA is looking for a highly dynamic **Consumer Brand Manager - Bebelac, First Diet and Local Brands **for its Specialized Nutrition Business in the Middle East and North Africa region to be based in **Cairo, Egypt.****1- Business Context**:- Development and implementation of the Bebelac, First Diet and Local Brands marketing strategy and plans to support the CBU's short- and long-term commercial objectives.- Understanding the drivers and barriers of the managed portfolio performance by continuously deep diving into market-by-market performance, learnings, and needs.- Actively driving the excellent execution of the agreed support plan and recommending amendments market by market based on local needs.- Supporting the business in building all innovative projects and supporting driving them with cross-functional teams- Key role in ensuring excellence of 360 execution, working closely with internal (trade marketing, account management, supply chain, medical, finance) and external partners.- Ability to understand key drivers of portfolio performance short and long-term.- Annual plan, but constantly revisiting to drive business performance.- Need to enroll and align multiple partners to ensure ability to deliver excellent execution on time and on budget.- Targeting increasingly digital native consumer**2- Key Challenges**:- Active role in ensuring that the brand agenda is understood and executed across functions, channels and teams.- Support in identifying the regional and local needs and consumer insights by markets, and support in translating that into business objectives and KPIs.- Support in de-averaging country-specific opportunities and translate them into actionable plans.- Continuously increasing the effectiveness of AandP investments while further driving ROI efficiencies in different dynamics**3- Key Accountabilities****A- Building Short-long-term Brand Strategy**:- Support in developing the Regional and Local strategy of the Bebelac, First Diet and Local Brands.- Delivering necessary consumer, competition and trade understanding, concept development, product introductions and media and communication plans to the cross-functional teams in the markets.- Support in driving alignment with overall brand strategy and plans of consumer, medical and trade marketing teams to achieve portfolio KPIs.**Building Integrated Communication Planning for All Markets**:- Support in building the local campaign strategies across MENA and direct team to deliver 360-degree activations (with digital at heart)- Define clear objectives, KPI's and manage delivery of all brand marketing plans and activities to achieve the agreed upon KPIs, based on market-by-market local insights and market dynamics.- Ensure agreed plan execution in most appropriate channels on time and on budget market by market and based on localized insights.- Manage the digital elements of the marketing mix for Bebelac, First Diet and Local Brands, to increase early reach and engagement, with an immediate special focus on:- Defining and managing the strategic role of the different digital channels (social, mobile, online, e-commerce) within the overall communication and engagement plans, based on understanding the digital media consumption habits and content lookup landscape of our target moms in MENA.- Leading the online journey experience on the managed portfolio by developing relevant content and tools that help increase relevancy for early connection with moms.**Driving Strategic Innovation Pipeline**:- Deep dive in gathering local insights and analysing market trends and identifying business opportunities, anticipating to consumer needs.- Ensure timely execution of new launches.**B- Driving Sustainable Brand Growth**:- Monitor and report monthly country performance while continuously flagging risks and opportunities market by markets across all KPIs metrics.- In-depth analysis and reporting of SKU level performance and drivers and barriers and in-depth understanding of consumer, HCP, and trade programs.- Continually monitor the performance of key communication channels: ATL and BTL media, web, eCRM, online and inserts. Recommend plan modifications to optimize performance against objectives.- Manage Portfolio A&P expenditure vs forecast on a monthly basis, while monitoring ROI efficiencies continuously- Continuously monitor competitor activity by market to flag to senior management any risks or opportunities that come with all external activities (Pricing, Positioning, Promotions, Distribution, Messaging, etc.About you**To be successful in the role you should ideally have**:**Education and professional experience**:- Bachelors in business marketing or Equivalent- 3-5 years' experience in Marketing, Preferably in Consumer Healthcare, Nutrition or FMCG- Experience of reaching consumers via digital channels- Basic understanding of medical marketing is a plus.**Location**:Ca