AA Marketing Lead KSA based in Jeddah or Riyadh
دوام كامل
في AbbVie Inc
في
Saudi Arabia
نُشرت يوم February 17, 2025
تفاصيل الوظيفة
Company Description About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn . At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit . Follow Allergan Aesthetics on LinkedIn. Job Description Reporting to the Country Manager, AA – KSA , the role will be responsible for:
- Strategically planning, organizing, and leading the Allergan Aesthetic marketing team across KSA to meet or exceed the defined sales, profit, and market share goals and growth objectives through effective, high-quality marketing and promotional plan execution.
- Enabling the organization to make effective decisions based on insights gathered from data, market research, and market intelligence to capitalize on the most sizeable opportunities.
- Leading, managing, coaching, and developing a competent and committed Aesthetic marketing team.
- Leading the Marketing and consumer strategy across KSA including building tactics for Toxins (Botox) and direct-to-consumer initiatives not limited to social media initiatives and reach.
- Monitoring and evaluating the ROI of marketing initiatives to ensure optimal allocation of investments.
- Owning & managing the marketing team budgets and expense targets.
- As a key member of the AA KSA leadership team, playing a critical role in strategizing regarding the direction of the AA business operation, bringing innovation, engaging employees, achieving financial goals and maintaining the highest standard of compliance.
- Gather deep market, customer, consumer & competitor insights to inform strategic and tactical plan development and maintain Allergan’s leadership position.
- Drive the development of long and short-term marketing strategies and tactics to ensure that all product opportunities are optimized for the Allergan Aesthetics portfolio.
- Ensure these strategies and tactics are embodied in strategic and marketing plans as appropriate.
- Ensure the consumer strategy is included in all brands and countries where DTC is permissible as per the local regulations.
- Ensure strategies and tactics are implemented in a manner so as to maximize the return to Allergan Aesthetics and maximize market share objectives.
- Engage cross-functional stakeholders in the development, ownership, and delivery of the agreed marketing priorities.
- Support the AMI lead in the development of KOL advocacy for Allergan Aesthetics brands.
- Prepare the annual strategic plan for all the Allergan Aesthetics brands.
- Prepare and manage the annual financial budget (promo expenses) for Allergan’s Allergan Aesthetics portfolio.
- Prepare the annual marketing plan and strategy in collaboration with key internal and external stakeholders such as KSA cross-functional team, Regional MEA, Area, and International team.
- Establish & embed brand performance KPIs to ensure brand performance is tracked regularly.
- Utilize data & insights to inform ongoing, high-level, decision making.
- Work on improving data and insights for market share, patient share, customer and consumer perception, and consumer insights.
- Work closely with Demand Planning for forecasting to ensure ongoing continuity of supply.
- Ensure brand budgets, forecasts, and expenses are evaluated for cost-effectiveness and results.
- Monitor and evaluate the ROI of marketing initiatives to ensure optimal allocation of investments.
- Ownership of the Marketing expense budgets including managing the teams’ expenses within the agreed budget and contribute toward the setting of future budgets.
- Provide effective leadership & direction to a team of marketers to unite, develop and motivate team members to become high-performing and help each team member realize their full potential.
- Create a positive team environment through the demonstration of strong leadership behaviors, including communicating expectations clearly, instilling an atmosphere of trust and respect, and leading by example.
- Use a mix of coaching and development tools to help each team member realize their full potential.
- Ensure all activities comply with legal and ethical standards.
- Identify and develop key national leaders to ensure they fully support Allergan Aesthetics products and company image.
- Establish and organize advisory boards to ensure input to local promotional strategies and programs.
- Commercial KSA
- KSA Leadership team
- Area leadership team
- Distributors
- Customers
- Local Key Opinion Leaders
- Consumers and opinion leaders
- Scientific Bodies & Scientific associations
- MEA, Area and International functions team
- Bachelor’s degree in medical or pharmaceutical sciences and/or business studies.
- Postgraduate qualification in business studies would be an advantage.
- Minimum 10 - 15 years of proven experience in the healthcare industry, preferably in multinational Pharma companies, FMCG and/or Aesthetics field.
- Minimum 5 years of experience in marketing in KSA and/or Middle East countries.
- Minimum 3 years of experience managing a marketing department.
- Consumer marketing experience is a plus.
- Commercial background with a successful track record of commercial roles is a must.
- Experience in people management and proven managerial skills including a proven record of talent management.
- Experience in managing budgets and sales forecasting.
- Committed, credible and enthusiastic with an action-oriented approach and sound current knowledge of the local country healthcare marketplace.
- An excellent track record with demonstrable career progression.
- Appropriate gravitas for the seniority of the role but also hands-on.
- Excellent understanding of ethical sales & marketing.
- Strategic planning and budgeting skills.
- Good financial and business acumen.
- Knowledge of distribution channels and systems.
- Knowledge of forecasting and production-related issues.
- Strong leadership qualities and strong interpersonal, motivational and influencing skills.
- Excellent communication skills, fluency in English & Arabic both written and oral, and French would be an advantage.
- Able to work in a fast, dynamic, multicultural and matrix structure.
- Drive, high energy, and ability to deliver results.
- Strong analytical, numerical, creative and conceptual thinking skills.
- Strong personal management skills including time management, workload prioritization, responsiveness, multi-tasking and flexibility.
- Proven track record of success.
- Vision – able to identify what is possible and how to achieve goals.
- Initiative – able to operate with minimal supervision knowing when to consult/inform.
- Receptive to the ideas of others.
- Self-motivation, creativity and innovation.
- Committed towards implementation of our Equality, Diversity and Inclusion strategy.
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