Brand Executive (Night Shift)

Job Description We’re looking for a Brand Executive who has hands-on experience of digital identities and personal branding. This role is ideal for individuals passionate about building and maintaining strong, authentic brand identities while positioning our leadership as thought leaders or SMEs in the industry. The incumbent will play a critical role in executing brand strategies, amplifying voices, and creating consistent, impactful messaging across digital platforms.

Job Responsibilities

• Execution of Brand Strategies: Develop and execute cohesive brand strategies that communicate our mission, values, and vision across digital platforms, ensuring they resonate with our target audience and stand out in the industry.
• Social Media Management: Manage and grow our social media platforms, fostering engagement, building a vibrant online community, and ensuring all activities align with brand objectives.
• Personal Branding: Oversee the online presence of key individuals, ensuring alignment with brand messaging while positioning them as industry stakeholders, experts, and thought leaders through impactful personal branding strategies.
• Strategic Content Curation and Development: Identify, create, and share content that reflects the thought leader’s expertise, values, and vision. This includes content that resonates with the target audience and reinforces the leader’s unique perspective while enhancing brand credibility.
• Community Management and Insights: Actively engage with the community, collect and analyze feedback, and adapt messaging strategies to meet the evolving needs and preferences of our community.
• Analytics and Optimization: Track and analyze engagement metrics to evaluate the effectiveness of brand activities, refine strategies, and drive measurable results that support business objectives.
• Maintaining Brand Voice: Ensure the brand’s tone, voice, and personality are consistent and authentic across all digital channels, establishing trust and recognition.
• Collaborative Brand Execution: Partner with the design team to integrate branding efforts into broader campaigns, ensuring seamless alignment and a unified message.
• Adaptability and Problem-Solving: Respond to emerging challenges in the digital landscape, continuously optimizing brand efforts to maintain relevance and effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• At least 2 years of experience in Content Writing or Social Media Management.
• Experience in Brand Management will be a plus.

Benefits

• Competitive salary
• Monetary benefits include profit sharing (bi-annual), Eid bonuses, performance bonuses, EOBI (pension plan), paid leave compensation, loan & advance salary.
• Medical benefits: Family healthcare (including maternity), family OPD (reimbursable), maternal/paternal leaves.
• In-house recreational facilities: Outdoor sports area, billiards & foosball table, Xbox & media room, gym facility.
• Door to door pick & drop for female staff.

Other Information

• Shift: Night
• Timings: 10:00 PM to 07:00 AM
• Location: Block 06, PECHS, Shahrah e Faisal, Karachi.
• Days: Monday to Friday
• Employment Type: Full-time

Seniority Level

Employment Type

Job Function