Head of Marketing | Al-Futtaim Automotive | Electric Mobility

Head of Marketing | Al-Futtaim Automotive | Electric Mobility

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day. Overview of the role: We are seeking a dynamic professional to spearhead the development of brand equity for emerging electric vehicle automotive brands managed by Al-Futtaim in the UAE and KSA. This role involves overseeing brand building efforts for Polestar in the UAE and BYD in both the UAE and KSA, with a particular focus on steering and supporting BYD's presence in the KSA market. The role aims to elevate brand awareness and consumer consideration for these new EV brands from their current low or non-existent levels. The primary focus is on driving rapid growth through digital-first strategies, PR & Media relations, Social Media engagement, customer-centric marketing campaigns, and both online and offline activations and events. What you will do:

• Establish and grow all new EV brands in UAE / KSA and driving brand awareness, consideration, and relevance amongst the target audiences.
• Drive market share growth through development of brand equity and improved customer loyalty.
• Develop the marketing strategy and execute the marketing plans in UAE / KSA in consistent with the overall global marketing strategy and implementation roadmap.
• The main liaison with the EV principals, collaborating with their global marketing teams.
• Managing OEM relationships that result in long-term success for both the OEMs and Al Futtaim.
• Drive digital-first, consumer centric approach across all aspects of the business together with global team.

Activation, Campaigns & Social Media

• Create data driven campaign planning processes for all brands in UAE / KSA.
• Manage and coordinate external agency partners.
• Lead, activate & execute consumer communications across all channels.
• Oversee social media, and community management channels.
• Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement.
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement).
• Explore and implement best in class practices from our partner OEM in other markets.

Customer Experience

• Deliver exemplary Customer Experience (CX) across all brand touchpoints by leveraging key brand propositions and assets.
• Improving Customer Experience in sales spaces and workshops by supporting Sales and After Sales Front line teams.

PR & Media Relations

• Develop and implement comprehensive PR strategies that align with the Al Futtaim overall marketing objectives.
• Oversee all PR and media relations activities, including media outreach, press releases and media interviews.
• Lead the creation of compelling PR campaigns and initiatives to promote product launches, corporate announcements, and key messages.

Team Management

• Drive a talent development system that creates marketing talents who are recruited correctly, developed, coached, and engaged through performance management, learning, development & succession planning.
• Lead a lean and effective Marketing structure & team.
• Drive performance of Marketing team through measurable KPIs.
• Ensure 100% compliance with Standard Operating Procedures.
• Drive Al-Futtaim Values in workplace.

Required Skills to be successful:

• Minimum of 15 years' experience in the automotive industry, with a preference for experience in electric vehicles (EVs).
• Extensive experience in branding, CRM, digital marketing, public relations (PR), social media, and events management.
• Strong experience and established relationships with marketing agencies.
• Previous experience in high-growth businesses and start-ups is highly preferable.

What equips you for the role:

• A university degree is preferred in Business, Marketing. MBA from a globally recognized business school is highly preferable.
• 15 years+ experience in brand, marketing, and product - ideally within the Automotive/ Mobility industry.
• Brand expert with experience in building brand equity particularly in new markets with new high value products.
• Experience delivering strategies with high Customer Centric approach that are customer relationship driven.
• Extensive experience of digital-first marketing strategies.
• Strong communication skills with customers, internal stakeholders, and members of the retail team.
• Ability to lead and motivate others through strong leadership skills.
• Excellent analytical and agile project management skills.

About Al-Futtaim Automotive A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. #J-18808-Ljbffr