Senior marketing manager

We power insights for better, safer workplaces...together. Lead with Purpose, Elevate our Brand, Deliver Tangible Impact! Join our team as Senior Marketing Manager and take charge of shaping our brand voice, driving customer engagement, and leading innovative campaigns. Spearhead our marketing strategy and oversee the marketing function. You will manage both internal and external communications, ensuring stakeholders—including employees, customers, investors, and the market—are engaged, informed, and inspired. As a leader in our organisation, you will actively foster brand evangelism, execute communication strategies that resonate, and drive revenue growth. Your leadership will help build a progressive marketing function and a brand that stands out in Reg-tech. OUR TEAM'S STRENGTH COMES FROM EVERYONE'S INDIVIDUALITY About You: Strategic Vision : Proven ability to develop marketing strategies that fuel growth and drive success in a fast-paced environment. Management and Delivery of Strategic Communications : Ability to deliver impactful, cohesive communications across multiple audiences including investors, customers, partners, and PR. Digital Expertise : Strong knowledge of digital marketing channels and tools to craft impactful online campaigns and a track record of delivering measurable results and exceeding targets in marketing campaigns. Brand Stewardship : Demonstrated success in managing brand positioning and ensuring consistent messaging across all platforms. Analytical Mindset : Experience using data to optimize marketing strategies and improve business outcomes. Innovative Leadership : A modern leadership style that fosters creativity, collaboration, and growth within your team. DELIVERING THE GOOD, STRIVING FOR THE GREAT Responsibilities include but are not limited to: Management and Delivery of Strategic Communications : Deliver impactful, cohesive communications across multiple audiences (internal/external) including investors, customers, and partners. Marketing Strategy : Develop and execute a marketing strategy, collaborating with internal stakeholders to penetrate new markets and drive customer retention. Customer Engagement : Lead initiatives that ensure memorable customer experiences through thought leadership, value-added services, and customer-centric communications. Brand Management : Champion our brand identity, ensuring consistent messaging across all channels and driving brand awareness and reputation in key markets. Digital Marketing : Oversee digital efforts, including SEO/SEM, social media, and online advertising, to boost lead generation and customer acquisition. Product Marketing : Collaborate with product teams to launch new products and features, while communicating clear value propositions to our customers. Content Strategy : Lead the creation of compelling content that engages our audience and supports lead generation. Marketing Analytics : Use data-driven insights to measure campaign effectiveness and continuously optimize marketing efforts. Leadership : Inspire and lead a diverse marketing team, driving collaboration, accountability, and continuous professional growth. This also includes management of external marketing partners. ARE YOU READY TO BE A KINATICAN? Where our passion, talent, delivery, and impact collide, our purpose lies. Powering insights for better, safer workplaces, helping organisations to know their people – we are a global leader in Reg-Tech. Our technology helps organisations to know their people. Flexible and supportive work environment A culture of development and recognition, we want our people to thrive! Friday Funaticans in person and virtual events Hybrid working, a bright, spacious office in the Perth CBD for collaboration with your Kinati-Colleagues. Work for an ASX listed company and a leader in Reg-Tech Join us at an incredibly exciting time and enter a world of energy, enthusiasm, and innovation TELL US ABOUT YOURSELF Apply with your resume (covering letter appreciated too). Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised individuals tend to only apply when they check every box. If you think you have what it takes (a growth mindset) but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great addition. #J-18808-Ljbffr