Head Search Engine Optimization

Role Description: We are seeking a dynamic and experienced SEO Head to lead our search engine optimization strategies and enhance our online presence. The ideal candidate will have a deep understanding of SEO best practices, emerging trends, and a proven track record of driving organic traffic growth. You will play a crucial role in shaping our digital strategy, improving our search engine rankings, and ensuring our content reaches and engages our target audience effectively. Job Responsibilities: ● Strategy Development: Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions. ● Team Leadership: Lead and mentor a team of SEO professionals, including analysts and specialists, to achieve set goals and foster a collaborative and high-performance environment. ● Keyword Research & Analysis: Conduct in-depth keyword research and competitive analysis to identify opportunities for content creation and optimization. ● On-Page Optimization: Oversee on-page SEO efforts including meta tags,header tags, URL structures, and internal linking to enhance website performance and user experience. ● Technical SEO: Ensure technical aspects of SEO, including site architecture, crawlability, and indexability, are optimized for search engines. ● Content Strategy: Collaborate with content teams to develop and optimize content that aligns with SEO best practices and user intent. ● Link Building: Develop and execute effective link-building strategies to increase domain authority and drive referral traffic. ● Performance Tracking: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights to stakeholders. ● Trend Analysis: Stay updated on industry trends, algorithm changes, and emerging technologies to keep our SEO strategies current and effective. ● Collaboration: Work closely with other departments including Marketing, Product, and IT to align SEO efforts with broader business objectives and digital marketing campaigns. Skills: ● Experience: Minimum of 10+ Years of overall experience, with at least 5 Years in leadership. ● Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degree or certification in SEO/SEM is a plus. ● Skills: ○ Proven expertise in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz). ○ Strong understanding of search engine algorithms and ranking factors. ○ Excellent analytical, organizational, and project management skills. ○ Ability to lead and inspire a team while managing multiple projects. ○ Strong communication skills with the ability to present data-driven insights to stakeholders. ● Attributes: ○ Strategic thinker with a results-driven mindset. ○ Creative problem solver with a keen eye for detail. ○ Adaptable to a fast-paced, ever-evolving digital landscape.