Digital Marketing Specialist

Digital Marketing Specialist Parth Edvisors is a leading consultancy in guiding students for their dream careers in India and abroad. We are looking to hire an exceptional team member who can own the entire digital marketing division for us. Key Responsibilities · Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns · Design, build and maintain all our digital marketing channels (website, blogs, emails & social media)· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI)· Identify trends and insights, and optimize spend and performance based on the insights · Brainstorm new and creative growth strategies · Plan, execute, and measure experiments and conversion tests · Collaborate with internal teams to create landing pages and optimize user experience · Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points · Instrument conversion points and optimize user funnels · Collaborate with agencies and other vendor partners · Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Experience & Qualifications · UG/PG in marketing or a related field · 2-3 years of proven working experience in digital marketing · Good knowledge and work experience in the following

• Wordpress, 
• SEO both off-page & on-page
• Google & FB paid ads 
• Social media marketing

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate · Experience in optimizing landing pages and user funnels · Experience with A/B and multivariate experiments · Solid knowledge of website analytics tools (e.g., Google Analytics)· Strong analytical skills and data-driven thinking · Up-to-date with the latest trends and best practices in online marketing and measurement Remuneration & Benefits · Best in the industry salary - shall not be a constraint for the right candidate · Highly ambitious and progressive incentives for over-achievers · A comfortable & open company culture. · Ample opportunities for learning and growth