Marketing Content Manager

About Streamforge Streamforge is redefining influencer marketing through innovative AI solutions , connecting brands with the perfect creators on Twitch, YouTube, and TikTok. We’re a fun, innovative, human-centric startup with a young, playful culture —passionate about pushing the boundaries of what’s possible in our industry. Why Join Us?• Fast-Growing Startup : Help shape a rapidly expanding company where your contributions have a direct impact. • Cutting-Edge Tech : Collaborate with teams using advanced AI and data-driven insights to transform influencer marketing. • Collaborative & Autonomous : Enjoy the freedom to experiment, coupled with a supportive team environment that values fresh ideas. The Role As our Content Marketing Manager , you’ll be on a mission to generate inbound leads and bolster our online visibility—especially among enterprise clients. You’ll own our content strategy and execution across channels like LinkedIn, our blog, newsletters, webinars, podcasts, and whitepapers. You’ll also play a pivotal role in shaping the future of our brand voice and marketing narrative. Key Responsibilities Content Strategy & Planning • Develop a cohesive content strategy and editorial calendar aligned with business goals, especially for inbound lead generation. • Identify and validate the most effective marketing channels (LinkedIn, blog, webinars, etc.) to reach target audiences. Content Creation & Execution • Write and produce various content pieces (blog posts, newsletters, whitepapers, social media updates, etc.) that showcase Streamforge’s expertise and thought leadership. • Collaborate with product, design, and sales teams to craft compelling campaigns that highlight new features, product launches, and industry insights. • Ensure content adheres to brand guidelines—while also evolving and refining our brand voice and style where needed. Amplification & Distribution • Publish and distribute content across multiple channels, experimenting with new formats (e.g., podcasts, webinars) to engage audiences. • Partner with influencers or industry leaders to expand reach and foster partnerships. Performance Tracking & Optimization • Define and track KPIs (inbound leads, organic traffic, engagement) to measure the success of content initiatives. • Use analytics to refine content strategies, ensuring continuous improvement and ROI. Thought Leadership & Industry Insights • Stay on top of industry trends (gaming, influencer marketing, AI) to develop cutting-edge, timely content. • Present industry analysis and thought leadership pieces that establish Streamforge as a go-to resource for influencer marketing expertise. What We’re Looking For • Proven Track Record : 2–5 years of relevant content marketing experience with measurable success in generating inbound leads. • B2B Marketing Chops : Experience crafting content for enterprise or B2B SaaS audiences. • Strategic Thinking : Able to plan long-term content strategies while staying nimble in a fast-paced startup environment. • Content Creation Skills : Exceptional writing and storytelling abilities, with strong attention to detail and brand consistency. • Analytical Mindset : Comfortable using tools (Google Analytics, social media analytics, CRM dashboards) to measure performance and optimize campaigns. • Adaptability & Autonomy : You excel at working independently, finding creative solutions, and exceeding expectations without constant direction. • Startup Experience : Familiarity with the unique challenges and rapid pivots of an early-stage tech company. Bonus Points • Influencer Marketing or Gaming Knowledge : Passion for gaming or experience in the streaming/content creation space. • SEO Expertise : Understanding of SEO best practices to drive organic growth. • Design/Multimedia Skills : Ability to create engaging visuals or multimedia content. • Podcast/Webinar Hosting : Comfortable on camera or mic, able to host online events. Our Culture & Work Environment • Hybrid in Montreal : We have an office in Montreal where team members come in at least twice a week —and we value in-person collaboration. We’re open to relocating top talent from within Canada after a few months if you’re not already local. • Fun, Innovative, and Human : We’re all about playfulness in our approach, balanced with a drive to innovate and grow. • Autonomy & Ownership : We trust you to pursue your ideas and think outside the box —as long as they deliver results. Benefits & Perks • Competitive Salary & ESOP : We believe in rewarding our team with ownership in the company’s success. • Health Insurance : Comprehensive coverage to keep you healthy and secure. • Room to Grow : As the company scales, so do your opportunities—this role can evolve into a leadership position over time. • Meaningful Impact : Contribute to a platform that’s transforming influencer marketing for leading brands worldwide. Ready to Drive Inbound Growth Through Stellar Content? If you’re excited to help shape the voice and reach of a cutting-edge startup, we want to hear from you! Submit your application and let’s work together to revolutionize influencer marketing.