Food and Beverage

It is a quick-service snack and beverage chain. It is ISO 22000 certified and has Halal and HACCP accreditation.

Unique Value Proposition (UVP):

• Indian Flavors: They serve Indian food with local ingredients, prepared by skilled chefs.
• Consistent Ambiance: All their outlets have a similar cultural theme, providing a consistent experience for customers.
• Loyalty Program: They have planned a rewards program and a mobile app tailored for Indian preferences.
• Diverse Menu: Their menu is extensive, including seasonal items, catering to various Indian tastes and occasions.
• Sustainability Efforts: They support local agriculture and follow eco-friendly practices, aligning with India's increasing environmental awareness.
• Digital Integration: They use digital platforms to make the customer experience more straightforward.
• Community Space: Their stores serve as spaces for community events, blending Indian traditions with a modern vibe.

Major Clients and Partnerships:

• Reliance: A key player in the modern trade segment, Reliance provides a significant platform for the company to reach a wide range of consumers across various regions.
• Lulu: Its association with Lulu has been pivotal, offering access to a diverse customer base in a retail environment known for quality and variety.
• Nesto: By partnering with Nesto, it ensures that its snacks are available in a retail chain that is growing and highly frequented by our target demographic.

Unique Flavours, Ingredients, and Production Methods:

• Herb-Infused Delights: Snacks are enhanced with Indian herbs like tulsi and ashwagandha.
• Local Fusion: Its Masala Mango Salsa Chips and Tandoori Pineapple Bites merge global tastes with local Indian palates.
• Ayurvedic-Inspired: Snacks that align with Ayurvedic principles cater to consumers seeking balance and wellness in their diet.
• Superfoods: Integrating superfoods such as quinoa and moringa, it caters to the nutritionally discerning customer.
• Locally Sourced: Using local ingredients supports community farmers and minimizes carbon footprint.
• Slow Baking: This method enhances flavour while preserving nutrients, aligning with its health-centric values.
• Air-Frying: Offering healthier, air-fried snack options showcases its innovation in healthier snack alternatives.
• Cold-Pressing: By employing cold-press techniques, it ensures that snacks retain their full nutritional value.

Current Distribution Channels:

• International Presence: Operating in countries like UAE, Kuwait, Oman, Bahrain, and Saudi Arabia for a strong global footprint.
• Retail and Wholesale Networks: Over 2,800 retailers, including flagship stores, independent bakeries, and various stores, bringing products closer to consumers.
• Digital Platforms: Growing online presence on e-commerce and quick-commerce platforms, ensuring accessibility and convenience for customers.

Partnerships Highlights:

• Retail: Collaborations with major supermarkets, hypermarkets, and local grocery stores.
• Online: Strong presence on Amazon and Flipkart, featuring a broad range of snacks.
• Distributors: Partnerships with regional and wholesale distributors for an extensive retail network and supply to foodservice establishments.
• Q-Commerce: Collaborations with food delivery platforms like Zomato, Swiggy, and Potafo for swift delivery options.

Use of Funds:

• CAPEX: Plant and Machinery capacity addition, Opening of New Outlets, etc.- 8 Crores (40%)
• OPEX: Increased COGS from business growth (Inventory), Upgradation of Business systems, etc.- 5 Crores (25%)
• Marketing: Investments related to new branding, communication, digital marketing, print advertising, events and expo participations, etc.- 4 Crores (20%)
• New Hires: Salaries for new team members in other regions- 2 Crores (10%)
• Product Development: R&D for improving quality, taste and shelf life while reducing costs- 1 Crore (5%)

Projections: