Manager-Projects & Brand Activations (Dubai Based)

Key Deliverables in this role Financial Outcomes I)New brand launches project execution and management:

1. Artwork development basis local requirements
2. Coordinating with compliance, R&D, supply chain and finance at various stages of the project
3. Working with sales teams in GCC to design and develop trade marketing collaterals and POSM
4. Support business head on digital and other media interventions, PR activations (example NPD related)
5. New product development support: example coffee premix , Tetley variants, Egypt blends which are not existing in any other geo unlike the lift and shift projects that have been ongoing so far

Customer Service II)Trade marketing, Alternate channel ( Ecom ) development and New market launch & Scale up support

1. Coordination with Cochin and GCC sales teams for new market listing, approvals and other documentation

Internal Processes

1. Ecom creative and content creation and regular maintenance support – coordination with agency in India and sales teams in GCC . Development of creatives for promotions and events
2. Support in driving trade and BTL activations – example: Sampling, roadshows, cross promo (packaging design and development , child item shortlisting and costing , trials etc )
3. Run basic data analysis using offtake data from channels , investments being done and optimize trade marketing spends in coordination with sales teams month on month.

Innovation and Learning New launch tracking and input optimization Critical success factors for the Role: Overall 5-8 yrs Brand Mktg, Brand Activation, New Launches, ECOM, Digital Marketing Educational Qualification – MBA (Major in marketing preferred) Having exposure in BTL / trade / Shopper marketing elements creation Prior experience in working closely with sales team to drive business Desirable success factors for the Role: Experience of brand management / sales experience / ECOM in FMCG category Entrepreneurial Mindset Self-Starter with a Willingness to take risk Pls note that this role is based in Dubai, United Arab Emirates