Strategy Planner (Advertising only) - Mumbai & Gurgaon

About Yaap: YAAP is a new-age digital marketing, content & technology services company, operating in the fastest-growing segment of the marketing and marketing services market. We are a unified, purely digital business, which disrupts the traditional model by bringing together data, AI-powered tech & content to deliver new-age creative solutions. We work with global, multinational, regional and local clients and for millennial-driven influencer brands in a 24-7 environment. We are Built for Now. 3 Best Things About Us:

• We have been recognized as the “Great Place to Work” awarded for four consecutive years.
• We empower you to create your own Moment of Truth.
• We provide you with an opportunity to work with a proven, fast-paced, growing content creation agency servicing some of the biggest brands in the region.

Could this be you? If you can rethink marketing initiatives via digital transformation, help the brands become stronger with your futuristic campaign ideas, and gauge evolving consumer behavior on digital platforms, this role is for you. In this role you will:

• Lead the business and brand strategy for the clients.
• Lead and formulate the customer journey planning and go to market strategy.
• Conceptualize and initiate research to build stronger insights.
• Partner with key stakeholder teams to create go to market plans.
• Analyze existing data to identify key market trends for client and consumer attitudes, behavior, and perceptions.
• Identify opportunities with client business.
• Create digital and social media strategies for clients.
• Practice your leadership skills to drive strategic thinking across different teams.

You have

• Knowledge of Business Experience and Customer Experience will be preferred.
• Knowledge of basics of strategic planning tools and implementation.
• Sound presentation skills and client communication.
• Strong research and data analytical skills to forecast and identify trends and challenges.
• Spontaneity with the latest trends and technologies across formats and platforms.
• What it takes to be a team player with high energy and a can-do attitude. And above all, a desire to produce outstanding output consistently.
• A bachelor's degree and 5+years of experience in Brand Planning and Digital Planning preferably in an agency setup.

Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job. As an Equal Opportunity Employer, Yaap Digital Private Limited does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability. Yaap Digital Private Limited complies with all applicable federal, state, and local laws pertaining to nondiscrimination and equal opportunity.