Business Development Lead - CloudTV Ads

Job Description for Business Development Lead @ CloudTV Ads About Us : CloudTV is a leading SmartTV Operating System dedicated to revolutionizing the television experience. Our platform integrates the latest technology with user-friendly interfaces, offering unparalleled entertainment options to our users. As we expand our offerings and reach, we are looking for a dynamic and experienced professional to lead our Ad Monetisation department. Location : Mumbai or Delhi. Key Responsibilities: Leadership & Strategy

• Develop and implement a comprehensive ad. monetisation roadmap and strategy to align with our company's goals.
• P&L Responsibility.
• Lead the Ad Monetisation department, ensuring efficient and effective operations.
• Drive revenue growth through innovative advertising solutions.
• Competitor benchmarking and sizing up revenue opportunities at various touchpoints.

• Identify and cultivate relationships with advertisers, brands and agencies.
• Create and execute a business plan for selling ads. inventory.
• Negotiate commercials and contracts to close deals with key stakeholders in the advertising industry.

• Oversee the day-to-day operations of the Ad Monetisation department.
• Manage ad inventory, ensuring optimal fill rates and revenue.
• Monitor and analyze performance metrics, making data-driven decisions to enhance profitability.

• Plan and scale the team as the business grows.
• Recruit, train, and mentor team members to ensure high performance.
• Foster a collaborative and innovative team culture.

• Bachelor's degree in Business, Marketing, Advertising, or a related field. MBA preferred.
• Proven experience of 5 years in ad monetisation, preferably within the OTT, CTV or digital media industry.
• Strong business acumen with a track record of developing and executing successful ad sales strategies.
• Excellent negotiation and relationship-building skills.
• Ability to analyze data and make informed decisions.
• Leadership experience with the ability to motivate and grow a team.
• Strong communication and presentation skills.