DEPUTY MANAGER BRAND COMMUNICATION & DIGITAL MARKETING (Insurane Industry)

INSURANCE BACKGROUND IS PREFERRED The ideal candidate will manage brand development efforts in the life insurance sector. He/She will be responsible for crafting and executing innovative brand strategies that enhance brand awareness, drive customer engagement, and foster trust and loyalty among the target audience. This position will play a pivotal role in shaping brand identity, managing communications, and driving growth in the competitive life insurance market. Key Activities:

1. Developing social media content plans that are consistent with the company’s brand identity and in line with the approved marketing budget/calendar
2. Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
3. Using analytical tools to monitor and evaluate the company’s social media presence and performance
4. Preparing monthly reports on social media marketing efforts
5. Suggesting recommendations to adjust the social media marketing strategy for optimal results
6. Establish the Brand Guidelines to ensure consistency and strengthen the brand identity across various media
7. Ensure brand consistency and creativity in brand communication across various platforms including print, digital, and OOH
8. Media planning and management with analysis of ATL and BTL campaigns
9. Oversee campaign progress from concept planning, advertising strategy selection, media planning to final evaluation of the campaign
10. Analyze marketing collateral to ensure brand awareness and loyalty
11. Provide insights and feedback regarding the implementation of integrated marketing communications campaigns employing traditional and digital media
12. Effectively plan and manage strategies and their execution across print, digital, OOH, and other mediums
13. Work with the Marketing team to develop detailed brand and marketing plans for the year

1. Excellent Project Management skills
2. Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, GDN and other social media best practices
3. Good understanding of social media KPIs
4. Excellent multitasking skills
5. Critical thinker and problem-solving skills
6. Good time-management skills
7. Great interpersonal, presentation and communication skills