Digital Marketing Manager

Company Description Software@Work India Pvt. Ltd. has been a trusted technology partner for SMEs since 1991, specializing in guiding businesses to find solutions that fit their needs and drive growth. As a leading 5-Star Tally Partner and ERPNext partner, we offer a wide range of services including Tally Solutions, ERPNext Services, and partnerships with Indian software companies for various key solutions. Role Description This is a full-time on-site role for a Digital Marketing Manager located in Mumbai. The Digital Marketing Manager will be responsible for performance marketing, lead generation, social media marketing, web analytics, and overall digital marketing activities to enhance the company's online presence and drive customer engagement. Qualifications

• Proven experience in performance marketing and lead generation using Google Ads, Meta Ads, and LinkedIn Ads .
• Strong expertise in SEO, SEM, and web analytics to track and optimize digital campaigns.
• Hands-on experience with social media marketing and email marketing for B2B engagement.
• Ability to analyze campaign data, measure ROI , and improve conversion rates.
• Familiarity with marketing automation tools and CRM platforms for lead nurturing.
• Strong strategic thinking and problem-solving skills with a results-driven approach.
• 2-5 years of relevant experience in digital marketing, preferably in B2B software or tech solutions .
• Strong analytical and strategic thinking abilities
• Excellent communication and interpersonal skills
• Bachelor's degree in Marketing, Digital Marketing, or a related field (preferred but not mandatory).