Marketing Specialist

DUTIES AND RESPONSIBILITIES

Strategic Marketing Planning & Execution

1. Close partnership with the Marketing Manager to design, deliver and monitor strategic projects and objectives.
2. Develop and execute marketing operational plans aligned with the strategy for specific products and audiences.
3. Design and implement multi-channel marketing campaigns, ensuring alignment with strategic objectives.
4. Prepare and deliver go-to-market materials with messaging that resonates with target audiences.
5. Monitor, analyze, and report on campaign performance, providing actionable insights to stakeholders.

Content Creation & Messaging

1. Draft, proofread, and edit content for various platforms, including digital, print, social media, and advertising, ensuring high-quality output.
2. Collaborate with stakeholders to create engaging and innovative content that aligns with organizational goals.
3. Conceptualize and develop communication strategies, emphasizing digital and content marketing.

Project & Vendor Management

1. Manage marketing projects end-to-end, ensuring quality, timeliness, and alignment with objectives.
2. Liaise with internal and external vendors to coordinate promotional events and campaigns.
3. Brief service providers effectively, ensuring SMART and clear expectations and delivery within deadlines in line with needs.

Stakeholder Collaboration

1. Partner, build and maintain relationships with clients, internal stakeholders, and external partners to drive campaign success and to align on strategies and messaging.
2. Act as a subject matter expert on best practices and innovative marketing solutions for the target segment.

Innovation & Continuous Improvement

1. Reflect on project outcomes, identify lessons learned, and implement improvements.
2. Contribute to an environment of innovation by sharing new ideas and implementing best practices.

Internal Communication & Engagement

1. Draft and execute internal engagement plans to align employees with organizational goals and campaigns.
2. Support Human Capital with employee-focused marketing and engagement initiatives.
3. Manage day-to-day administrative requirements, ensuring seamless execution of marketing activities.

Sales, Service and Distribution (SSD)

1. Support Sales, Services and Distribution (SSD) teams including the regions with marketing campaigns and sales initiatives.

Client Focus & Service Excellence

1. Provide expert marketing advice and solutions to internal and external clients.
2. Deliver on service level agreements by ensuring timely and high-quality delivery of marketing outputs.
3. Promote a culture of exceptional service through strong collaboration and feedback mechanisms.

Professional Development & Team Contribution

1. Take ownership of personal and professional growth, enhancing industry knowledge and skills.
2. Positively contribute to change initiatives and team innovation efforts.
3. Actively participate in fostering a collaborative, high-performance team culture.

Client

1. Provide authoritative expertise and advice to clients and stakeholders.
2. Build and maintain relationships with clients, internal and external stakeholders.
3. Deliver on service level agreements made with internal and external stakeholders and clients.
4. Make recommendations to improve client service within area of responsibility.
5. Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service.

Essential Behavioural Success Factors for the Role

1. Generating Ideas
2. Developing Expertise
3. Producing Output
4. Meeting Timescales
5. Challenging Ideas
6. Inviting Feedback
7. Establishing Rapport
8. Showing Composure

Important Behavioural Success Factors for the Role

1. Interacting with People
2. Articulating Information
3. Team Working
4. Providing Insights
5. Understanding People

Competencies Required

1. Interpersonal
2. Problem solving
3. Communication
4. Planning and organising
5. Time management
6. Stakeholder management
7. Networking and relationship building
8. Microsoft Office (Word, Excel & PowerPoint)

Experience and Qualifications

1. Bachelor’s degree in marketing/communications and or equivalent relevant qualification.
2. 3 - 5 years’ experience as a Marketing consultant or currently occupying a Marketing Specialist or similar relevant role (essential).
3. External and internal marketing experience (advantageous).
4. Project management and coordination experience.
5. Experience working with creative partners in the development of marketing communication campaigns.
6. Demonstrate an ability to work with cross-functional teams and agencies.
7. Experience in Financial Industry (desirable).