Marketing Specialist

Job Description

As a Marketing Executive , you will play a pivotal role in driving our marketing initiatives, ensuring brand visibility, and supporting the growth of our client base. This role involves a multifaceted approach, including strategic planning, agency management, and hands-on execution to achieve marketing objectives. Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with company goals.
• Identify target audiences and create tailored campaigns to reach healthcare providers effectively.
• Analyze market trends and competitor activities to identify opportunities for differentiation.
• Collaborate with SEO and social media agencies to optimize online presence and visibility.
• Provide clear briefs and guidelines to agencies for the effective execution of marketing campaigns.
• Monitor and evaluate agency performance against predefined KPIs.
• Oversee the implementation of SEO strategies to enhance organic search rankings.
• Manage and create engaging content for social media platforms to foster brand awareness.
• Utilize analytics tools to measure the effectiveness of digital marketing efforts.
• Develop, coordinate, and execute B2B marketing campaigns across various channels.
• Ensure alignment of marketing materials with the brand identity and messaging strategy.
• Monitor campaign performance, analyze data, and implement optimizations as needed.
• Contribute to lead generation initiatives to drive new business opportunities.
• Collaborate with sales teams to nurture leads and convert them into clients.
• Implement effective follow-up strategies to maintain client engagement.
• Coordinate logistics for marketing events, ensuring seamless execution and timely delivery.
• Manage the selection and production of giveaways, aligning with marketing campaign objectives.
• Oversee the printing of marketing materials, ensuring high-quality output and brand consistency.

Job Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in B2B marketing, preferably in the healthcare industry.
• Strong understanding of SEO, social media, and digital marketing strategies.
• Excellent communication and interpersonal skills.
• Demonstrated ability to manage agencies and cross-functional teams.
• Analytical mindset with proficiency in data analysis tools.
• Creative thinking and problem-solving skills.