Marketing Manager

Job Responsibilities

• Support and oversee the implementation and execution of National Marketing campaigns at McDonald’s restaurants, ensuring the Marketing promise as advertised is delivered during the “moment of truth” at restaurants.
• Manage and own a key strategic Marketing pillar such as Value, Breakfast or Family, driving growth in that particular segment and maintaining the vital balance between business results and brand health.
• Lead & execute strategic activities for key McDonald’s Brand Extensions such as McDelivery, Dessert Kiosks, and McCafe to drive continuous growth for the business.
• Key internal “customers” include the Brand Extension Team, Supply Chain Team, Restaurant Solutions Group (RSG), Operations Managers, Operations Consultants, Restaurant Management Team, and Owner/Operators (Franchisees).

Principal Accountabilities In addition to following all McDonald’s policies & procedures, principal accountabilities include, but are not limited to: Campaign Leadership – Development & Execution of key national campaigns.

• Strategic campaign planning – setting campaign goals & objectives, developing key campaign insights, aligning campaign strategy & tactics.
• Briefing & leading agency partners – Developing a clear communications brief, briefing & alignment of campaign direction with agency teams.
• Alignment with internal stakeholders – Aligning campaign projections with the management team, calculating business impact, aligning operational roll-out plans, aligning campaign pricing.
• Campaign execution – Development of communication materials (Above & Below the line), attending Pre-Production meetings (photography & cinemographs), developing a complete media strategy for campaign advertisement, developing campaign briefs for restaurants, POP allocation, aligning merchandising guide.
• Results tracking – Consistent updates of campaign results, contingencies to further drive sales, close collaboration with supply chain on stock levels.
• Post campaign analysis – Thorough review of campaign execution and results, identifying what’s working & opportunities, reviewing next steps for the future.
• Direction & planning – Alignment on clear annual direction for Marketing Pillars, developing strategic activities for the year, aligning tactics to drive growth.
• Strategic activities – Development of strategic campaigns to drive sales, monitoring and reporting of promotion results, campaign analysis to review results.
• Brand Health – Tracking & monitoring of key brand health measures, developing long-term strategy to improve brand scores.

Brand Extension Growth

• Strategic alignment – Work closely with brand extension team on ideas & programs to drive growth, aligning on business goals.
• Promotional activities – Development of communication materials for sales-driving promotional activities, monitoring and reporting of promotion results, campaign analysis to review results.

Process Management

• Budget Management – Processing of invoices, issuing Purchase Orders (PO), tracking and close monitoring of campaign budgets, ensuring payment is made to suppliers.
• Business Analysis – Understanding and analyzing the business impact of campaigns, aligning campaign results with business growth, Breakeven & Gross Profit analysis.
• Monthly Tasks – Leading Menu Development Committee (MDC) meetings, preparing updates for Senior Management (SMT Decks).
• Quarterly Tasks – Leading Marketing Quarterly Alignment Meetings, Promo Projections Alignment (PPA).

Application Questions

• How many years' experience do you have as a marketing manager?

Company Overview At McDonald’s, our mission is to become our People’s favourite way and place to work. Our People are our ambassadors, representing the promise behind the brand. As a leading global employer, we provide rewarding career opportunities to help our People fulfill their potential. McDonald’s Malaysia has been recognized with a number of HR awards including the prestigious Aon Hewitt Best Employers in Malaysia. This is a testament to our commitment to providing a great place to work. Join us and embark on an exciting career journey. McDonald’s named Best Employer in Malaysia for the 3rd time. McDonald’s, the world’s leading foodservice retailer has again proven that they are not ‘a burger business serving people, but they are a people business serving burgers’. ‘Malaysians Serving Malaysians’ – “Take care of our people and the business will take care of itself” – Ray Kroc. Perks and Benefits Free meal, Bonus 4 times a year, Insurance coverage Medical. #J-18808-Ljbffr