Growth Marketing Manager

About the job What you will do: User Growth & Acquisition:

• Develop, execute, and optimize multi-channel performance marketing campaigns (Google Ads, Meta, UAC, Apple Search Ads, TikTok, etc.).
• Experiment with growth hacking techniques to acquire new users efficiently.
• Manage CAC, LTV, ROAS, and other key marketing metrics.

Retention & Engagement:

• Own and optimize CRM, push notifications, email, and in-app messaging to drive user engagement.
• Develop lifecycle marketing campaigns to increase activation, retention, and conversion rates.
• Implement gamification and referral programs to maximize viral growth.

Data-Driven Marketing:

• Leverage Google Analytics, Netcore Smartech, and similar tools to analyze user behavior and optimize marketing efforts.
• Work closely with technology and product teams to build personalized and automated growth strategies.
• Conduct A/B testing across campaigns, landing pages, and creatives.

Brand & Content Strategy:

• Collaborate with the content and design teams to create edgy, engaging, and high-converting creatives.
• Build our presence on digital platforms with quirky, aspirational, and emotionally engaging messaging.

Partnerships & Community Growth:

• Identify and build strategic partnerships to drive co-marketing opportunities.
• Develop influencer, affiliate, and community-driven growth strategies.The ideal candidate will be responsible for creating and executing our growth marketing strategy.

This role is a confluence of acquisition, brand and product marketing. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. As Marketing Manager, you will drive the growth of the consumer base in UAE and KSA. Who you are:

• A minimum of 4 years' relevant experience in consumer, digital media, e-commerce or gaming marketing with an international brand covering the MENA region, India or with South Asia experience being a strong advantage
• End-to-end experience of the marketing process from initial briefing all the way to execution
• Perfect level of written and spoken English.(Arabic is a plus)
• Proven track record of converting high-level business and marketing strategy into tangible, effective local marketing execution across channels
• Data and value driven, adept at analyzing and interpreting data and using it to set and track KPIs
• Excellent negotiating, presentation skills
• Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platforms
• Experience with selecting and handling external agency relationships across countries and diverse regions