Senior Brand Manager Metabolics (MENA)

Job Description

Danone MENA is looking for a talented Sr. Brand Manager Metabolics - MENA for its Specialized Nutrition Business in the Middle East and North Africa region to be based in Cairo, Egypt. This role is designed to: A-Strategy and Brand Plans Development: • Strengthen and develop brand positioning and marketing mix strategy. Develop relevant communication tools for the respective TA/Brands. • Monitor market trends and competitors’ activities to identify opportunities, Key Business & Growth drivers • Set out strategic marketing direction for his/her brand(s) and manage the operational process in delivering it- Lead the implementation of the different marketing strategies with clear KPIs. • To Map and Manage the KOLs related to his/her area of focus. Meet them regularly to get feedback, data, market trends and validate the different communication materials/campaigns/Messages. • Work Closely with the digital marketing & Consumer Marketing teams to define the consumer and HCP digital strategies/ Road map for the relevant brands and the implementation of MCE methodology in our campaigns. • Develop a plan for a pipeline of new launches for the coming 3 years and submit it regularly in the IRO process (LIM) and provide a regular update on the status in the LIM and through the regular category updates • Work closely with the commercial excellence & country local marketing teams (Marketing Activation) to ensure and measure a proper execution of the medical activities, and proper use of the marketing material by sales forces • Ensure compliance of all medical activities and marketing material with local regulations. B-Execution and Monitoring: • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) & monitor the SFE and e-detailing reports on monthly basis & give recommendations • Connect with and brief management, Sales, Finance, Medical and local Marketing on the different marketing activities development when needed. • Lead the planning and implementation of participating in regional and local Medical Conferences including the branding and messages to be shared and supporting with speakers in cooperation with Medical • Lead the company standalone meetings including identifying objectives, Topics to be discussed, branding and deliver product/ Brand presentations. • Work closely with sales teams enabling them to achieve their commercial objectives including supporting them in tender management process. Also have a frequent field visits to strengthen the market understanding of different countries • Develop the Home Care Service in different countries and lead establishing the Home Care Channel across MENA through sharing best practices & monitor/Report the progress • Provide marketing inputs for GPS process during the DRM and IR Meetings , and give a full analysis for the business drivers & drainers in “the monthly category update”. • Work closely with the medical team to ensure the best message and approach to the HCPs • Analyze and report on CBU brand’s performance and A&P to management and is accountable for financial performance. Analyze NS and P&L and give fact based recommendations. • Cooperate with Central Team (Global Team) to ensure the alignment on strategies and getting the needed support. Share local performance and learning while leveraging Global/ Other CBUs best practices. • Coach and supervise country Brand Managers (activation managers) on operational execution of tasks • Set up and measure Test & Learn (pilot projects) and recommend next steps. • Coordinate the needed market research activities with S&I team C-Innovation & Project Management • Develop a long term (3-5 years) pipeline of innovations (products as well as services) across MENA. Submit a monthly Innovation score card with the recent updates. • Manage independently innovation projects from ideation phase to in-market launch in alignment with all stakeholders • Lead the main business driver projects relevant to his/her category. • Liaise with medical affairs, trade, and sales team for standardized execution of brand plans • Working closely with Artwork team on developing and amending artwork and labels To be successful in the role, you should ideally have: Education and previous experience: • University graduate in a Medical/ Pharmaceutical/ Science related field • Minimum 5 years' total experience in nutrition industry Other Skills: • Fluent in both English and Arabic • Strong presentation and communication skills • Strong medical knowledge • Ability to successfully influence and collaborate cross-functionally The candidate should also be: • Based in Cairo, Egypt • Willing to travel frequently outside Egypt to support the rest of MENA countries HOPE (Danone behaviours)• Humanism • Openness • Proximity • Enthusiasm