Senior Marketing Manager-Retail /Marketing Exhibition

Get AI-powered advice on this job and more exclusive features.Direct message the job poster from ESMOS RecruitmentSenior Account Manager at Esmos RecruitmentThe Senior Marketing Manager will lead marketing and communication strategies for the Exhibition Department's portfolio within the retail and marketing industry. This role requires a seasoned professional to develop innovative, high-ROI campaigns across digital and offline channels, while collaborating with internal and external stakeholders to drive event success.Responsibilities:Devise and implement marketing and communication strategies in collaboration with internal teams, external agencies, and suppliers.Create measurable, innovative campaigns across digital and traditional channels to maximize ROI.Develop and produce marketing collateral with input from show directors and sales teams.Enhance events by incorporating additional offerings such as conferences, awards ceremonies, webinars, podcasts, roadshows, and networking events.Source, negotiate, and manage external agencies for design, PR, marketing, photography, website, registration, and other support services.Work with show teams to grow databases and conduct research to strengthen event marketing.Assist project and sales managers in securing corporate sponsorships.Stay updated on industry trends and competitor events to maintain a competitive edge.Requirements:Bachelor's degree in Marketing, Business, or a related field.Minimum 8 years in marketing, with exhibitions experience in the retail or marketing industry.Hands-on experience in email marketing, copywriting, social media, paid ads, and traditional media.Proficiency in reporting tools like Google Analytics, Power BI, and Salesforce.Expertise in project management platforms (Asana, Trello) and design tools (Canva, Adobe Photoshop).Strong knowledge of digital marketing, including organic/paid social, Google Ads, and programmatic advertising.Experience in crafting compelling copy for campaigns.Salary - up to 32K AED***ONLY shortlisted candidates will be contactedSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and AdvertisingEvents Services

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