الصفحة الرئيسية الإمارات العربية المتحدة SENIOR MANAGER - PRODUCT DEVELOPMENT & MARKETING

الصفحة الرئيسية الإمارات العربية المتحدة SENIOR MANAGER - PRODUCT DEVELOPMENT & MARKETING

SENIOR MANAGER - PRODUCT DEVELOPMENT & MARKETING

دوام كامل في a Laimoon Verified Company في UAE
نُشرت يوم January 30, 2025

تفاصيل الوظيفة

Responsibilities:Develop and execute comprehensive marketing strategies and plans to increase product demand and sales, aligned with the overall business objectives.Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and translate these insights into actionable strategies.Lead the development and launch of new products, working closely with cross-functional teams, including product managers, engineers, designers, and sales teams.Collaborate with internal stakeholders to ensure alignment between marketing and product development activities, ensuring consistent messaging and seamless customer experiences.Communicate the cycle of product development incremental improvements and new initiatives to align planning and execution with all essential business units across the organisation.Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, product performance, and customer satisfaction by also defining timelines and roadmap for product development releases and launch of new product.Utilize data-driven approaches to assess and optimize marketing campaigns, product offerings, and customer journeys to achieve maximum impact and ROI.Identify and explore new market opportunities and emerging trends, providing recommendations for product enhancements and new product development.Oversee the creation of persuasive marketing content, including sales collateral, product presentations, website content, and other promotional materials.Create a go-to-market approach for Digital products and services, including definition of Customer Segments, Channel strategy, and Customer Relationships.Develop content that reflects the brand identity and can be used in corporate presentations, websites, and company publications.Manage and mentor a team of marketing and product development professionals, fostering a culture of collaboration, innovation, and continuous learning.Collaborate closely with product management teams to understand product features, benefits, and differentiation, translating them into compelling marketing messages.Leverage digital channels to enhance brand visibility and engagement, and to drive product awareness and sales.

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