General Manager Marketing

JOB DESCRIPTION: Duties and Responsibilities. Be an experienced Pharmaceutical Marketing Manager to plan, develop, and oversee all our marketing activities in a rapidly changing industry. Main responsibilities are as follows: Recruit, lead, support and develop the Marketing team, set targets, provide guidance and feedback, and mentor your team to meet deliverables. Develop and drive implementation of the global Marketing strategy, including external communication activities. You will also be working with sales and product development teams to develop effective marketing campaigns from start to finish and refine campaign messaging for a wide range of pharmaceutical products. The ideal candidate needs to be self-motivated with extreme attention to detail since the pharmaceutical advertising category has specific requirements and guidelines related to advertising pharmaceutical products. STRATEGIC • Understand the Corporate strategy/expectations and align the Brands Africa strategy in line with bigger goals. • Bring novel & Creative strategies related to new product, New Market, Pricing, Packing, Customers & Promotion • Regularly add value to strategies & activities proposed by the marketing team. • Regular market research, competitor & customer analysis & propose the proactive action plans. • Prepare the Portfolio plans at least 6 months in advance for the existing & new business • Strongly drive the New Product Project - Registrations, Production plan & actual launches in the market. • Stock Planning in market-in distribution to propose the production & liquidation plans OPERATIONAL • Ensure all the Promo materials (Print & gift) are procured, dispatched & available with field on time. • Ensure proper product sampling plan is designed, procured & available with field on time. • Conduct weekly & monthly reviews with the MKTG team and share the corrective actions & reports to share to HOD. • Plan annual Medico-Marketing Training & Ensure the calendar is followed on time. • Ensure the SFA/SFE project is regularly tracked, and the deviations are recorded & reports to share to HOD FINANCIAL • Adhere & be accountable for the promotional & marketing spends. • Regular Tracking of the activity spends and the ROI, & reports to share with HOD. • Understanding and control of product mix, profitability, and overall P&L of the portfolio. PEOPLE • Adhere to company & corporate core values & cultures, policy & procedures, with good marketing practices. • Coordinate & ensure to have regular good engagement with the field force & managers. • Coordinate & ensure to have the regular review with the CFTs➔ HR, Finance, Regulatory, Medical, Design & Logistics teams. • Ensure timely goal setting, monitoring, review of performance parameters and feedback to superiors & subordinates. • Oversee capability building for the team and mentor and groom high-potential subordinates. • Recommend/Implement appropriate personnel policies and procedures. KEY RESULT AREAS • Achieve the planned divisional portfolio targets. • Achieve the planned divisional Portfolio market-share, customer-share, growth. • Achieve the planned divisional portfolio Strategic & Tactical Activities • Achieve the planned new product launches successfully. Functional / Technical Skills Required Brand Management Skills (Brand Plan, STP, Marketing Mix, Promotional Mix, Product Mix, Customer Mix) Excellent understanding of customer & Market Long-range forecasting for the brand (with BU Lead and Country Brand Lead) Communication Skills English-Read-Write-speak - (French can be an added advantage) Digital savvy (Excel, PowerPoint, Word) Experience in product launch design, with extensive exposure to cross-functional teams Excellent Customer Relationship Management skills Initiate market research/pilot studies and finalize promotion plans Negotiate costs and appoint PR and advertising agencies Develop awareness campaigns, Manage Conferences /Webinar/Congress with KOLs / in partnership with the Medical Team planning budgeting training setting of targets Monitor and analyze competitive presence to inform marketing strategy and messaging Evaluating & controlling the marketing contribution for the division. Improve Market Share, Prescription & Prescriber base, Rank, Growth and new brand building to grow the therapy area • Achievement of Sales & profitability targets of the division for making company growth. • every day try Improve Specialty Coverage and Therapy Focus. • always work on People Development & Team Building. Strategic Planning & Execution.