Senior Digital Marketing Specialist

Job Description

• Implementing and driving campaigns through various media channels and platforms related to social media.
• Track and analyze the efficiency of the marketing campaigns and issue updates and reports to the digital marketing manager.
• Assisting with the creation of the core brand with responsibility for ensuring the used materials are up to date and delivered at a high-quality level.
• Making solid and many good connections, networking and relationships with media influencers we can cooperate and partner with for our marketing campaign. 
• Follow up on and execute weekly/monthly and quarterly social media platform plans as posts and ideas based on marketing strategy.
• Participate in social media strategy through competitive research, platform determination, benchmarking and messaging and audience identification.
• Generate, edit, publish and share daily posts that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Keep up-to date with social media trends and best practices, audience preferences.
• Create editorial calendars and syndication schedules.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring customers.
• Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKEDIN (from planning to campaign objective and budgeting to ad formats).
• Evaluating competitor’s digital marketing strategies and creating plans to overtake them. 
• Identify trends and insights, and optimize spend and performance based on the insights within the budget.
• Brainstorm new and creative growth ideas.
• Collaborate with digital marketing manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.

Job Requirements

• Bachelor’s degree in any field.
• At least 3 years of experience at the same role.

• Communication.
• Negotiation.
• Business Requirements 
• Project management
• Planning and organizing.
• Creativity.
• Multitasking.
• Time Management.
• Ability to work under pressure.
• Attention to details.

• Computer Skills.
• Very good in English.