Digital Marketing Expert

Digital Marketing Expert
Aquaguard, Pakistan

The ability to build an online connection to customers or clients is quickly becoming one of the most highly demanded skills in the job market. A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital space, aiming to establish and manage the online presence.

Responsibilities

1. Develop and manage digital marketing campaigns
2. Oversee a social media strategy
3. Manage and maintain the organisation's website(s)
4. Write and optimise content for the website and social networking accounts such as Facebook and Twitter
5. Track and analyse website traffic flow and provide regular internal reports
6. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
7. Continually work on the Search Engine Optimization of the website(s)
8. Fix any errors or bugs in online content
9. Edit and post videos, podcasts and audio content to online sites
10. Arrange webinars and webcasts
11. Create online banner adverts and oversee pay per click (PPC) ad management
12. Write copy for email marketing campaigns
13. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Job Specification

Using electronic media makes it possible to collect huge amounts of information, but these data are useless if not properly analyzed. While you need not perform these analyses yourself, you do need to understand how they work and how to interpret the results. This information is key to creating and implementing effective campaigns - and you can use these numbers to demonstrate to clients exactly how much difference your services make in terms of your bottom line.

Key Skills

1. Assessing the Effectiveness of Digital Marketing Campaigns
2. Attention to Detail
3. Compiling Target Lists for Email Marketing Campaigns
4. Controlling Costs Per Lead Generated
5. Evaluating New Technology Tools for Digital Marketing
6. Following Emerging Trends in Digital Marketing
7. Generating Reports for Management Regarding Digital Marketing Activity
8. Analytics Software
9. Negotiating Digital Media Packages
10. Project Management
11. Industry Research
12. Selecting the Optimal Online Media for Campaigns
13. Tailoring Marketing Pitches Towards Target Demographics
14. Tracking Consumer Reactions and Conversations within Social Media

Consumer Services - Rawalpindi, Pakistan #J-18808-Ljbffr Marketing & Media