Growth Marketing Manager
تفاصيل الوظيفة
Position Overview: We’re seeking a Manager of Marketing + Growth - who is entrepreneurial, resourceful, and eager to take ownership of marketing and operational initiatives. Reporting directly to the founder, this individual will help build the foundation for a new phase of growth, focusing on scaling the speaking and training business, launching new IP products, and expanding the company’s direct-to-consumer reach. This role is ideal for a self-starter who thrives in a fast-moving, innovative environment and is ready to dive into a range of strategic and tactical projects. Key Responsibilities: Marketing & Growth:
- Develop and execute a comprehensive marketing strategy for upcoming book launches, including promotional materials, content plans, and audience engagement.
- Build a robust database of fans and followers to implement direct-to-consumer communication strategies.
- Create and manage content plans across multiple channels to support speaking engagements and product launches.
- Refine and evolve the company’s messaging and branding for existing and new products.
- Collaborate with the founder to refine IP-based products, training, and development offerings.
- Assist in creating new products by contributing to ideation, research, and marketing execution.
- Partner with external and internal resources to ensure product and content development meets market needs.
- Establish foundational processes for the speaking and training business, ensuring alignment with long-term business goals.
- Work closely with the founder to understand the business trajectory and support strategic decision-making.
- Coordinate with other stakeholders to ensure seamless execution of cross-functional initiatives.
- Entrepreneurial Mindset: You’re a go-getter who thrives in ambiguous situations and loves building from the ground up.
- Marketing Savvy: You bring a strong marketing lens, with experience in content creation, digital marketing, and audience engagement.
- Resourceful & Proactive: You’re not afraid to roll up your sleeves and figure things out, even when faced with challenges.
- Collaborative: While you can work independently, you also know how to engage with a team to drive results.
- Ambitious & Eager to Learn: You’re excited about the opportunity to grow alongside a fast-moving company.
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