تفاصيل الوظيفة
At Snoonu, we hold the belief that technology has the power to make anything possible. Our Vision: To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time. Our Mission: To radically transform how people live by leveraging technology to connect them with endless possibilities. Values We Live By:
- Be Customer Obsessed: Focus on the customer and all else will follow.
- Act with Integrity: We are honest, ethical, and trustworthy in everything we do.
- Be Curious and Creative: We constantly innovate and create solutions to bring a lasting positive impact.
- Lead by Example and Take Ownership: Be the change you want to see and take ownership.
- Work Smart and Deliver Results: You can do more by doing less, better, and faster.
- It's all about people: Be a Team player; together we are stronger.
- Campaign Planning and Strategy:
- Develop and maintain an annual campaign calendar for the grocery vertical, aligning with strategic business goals.
- Collaborate with Category Managers and Category Executives to identify key products and partners for campaigns.
- Define campaign objectives and KPIs, focusing on CVR, GMV, and order growth.
- Assortment Curation:
- Work with the Category team to curate assortments for promotional campaigns, ensuring alignment with market demand and partner priorities.
- Identify and promote high-margin or strategic products to optimize campaign ROI.
- Leverage sales data and market trends to recommend product bundles, discounts, and seasonal offers.
- Collaboration with Marketing:
- Partner with the Marketing team to execute campaigns across digital platforms, in-app promotions, and other marketing channels.
- Provide input on campaign creatives, messaging, and promotional tactics to enhance engagement.
- Align on timelines, budgets, and performance targets for campaigns.
- Performance Monitoring and Reporting:
- Track and analyze campaign performance using tools such as Google Analytics, Excel dashboards, or BI systems.
- Provide actionable insights to improve campaign effectiveness and suggest optimizations.
- Prepare post-campaign reports to evaluate success against predefined KPIs.
- Stakeholder Coordination:
- Serve as the bridge between the Category, Operations, and Marketing teams to ensure seamless execution of campaigns.
- Communicate regularly with emerging and strategic partners to align on campaign participation and expectations.
- Support the Operations team in addressing any campaign-related issues, such as inventory availability or logistics delays.
- Market Research and Insights:
- Conduct market research to understand consumer preferences, competitor campaigns, and industry trends.
- Use insights to recommend new campaign ideas or adjust existing strategies for better outcomes.
- Campaign ROI: Deliver high returns on investment for campaigns in terms of GMV and CVR.
- Order Growth: Drive a significant increase in order volume for grocery partners.
- Campaign Timeliness: Ensure campaigns are launched on schedule with minimal delays.
- Partner Engagement: Achieve high participation rates from strategic and emerging partners.
- Customer Retention: Contribute to improved customer retention rates through engaging and value-driven campaigns.
- Data-Driven Decisions: Effectively leverage analytics to refine campaign strategies and execution.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Certifications in Digital Marketing, Campaign Management, or Data Analytics are a plus.
- 3+ years of experience in campaign management, marketing, or category management within grocery, FMCG, or e-commerce.
- Proficiency in Microsoft Excel, Google Analytics, or other campaign performance tools.
- Excellent communication and coordination skills to align multiple stakeholders.
- Understanding of consumer behaviour and market trends in grocery or e-commerce.
- Proven track record of contributing to successful promotional campaigns and driving growth metrics.
- Highly organized and detail-oriented, with the ability to manage multiple tasks and deadlines.
- Analytical mindset with a creative approach to problem-solving.
- Strong team player with excellent interpersonal and communication skills.
- Adaptable to fast-paced and dynamic work environments.
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