Digital Marketing Specialist (SEO/ SMO/ SMM/ Google Ads/ PPC)

Company Description TechRyde is a leading innovator in digital ordering solutions for the restaurant and hospitality industry. Our comprehensive platform streamlines operations by integrating online ordering, menu management, and delivery systems, ensuring a seamless experience for customers and staff alike. With advanced features like AI-powered Kitchen Display Systems (KDS) and seamless third-party integrations, TechRyde empowers restaurants to enhance efficiency, reduce waste, and deliver exceptional dining experiences. By leveraging cutting-edge technology, we help businesses scale, optimize resources, and stay ahead in the digital age​. Role Description We are seeking a Digital Marketing & SEO Specialist to join TechRyde in a full-time, on-site role. This position offers the chance to work on international projects and collaborate with global clients in the IT and hospitality sectors. You will play a key role in driving the company’s digital presence and performance, ensuring our solutions reach the right audience effectively. Key Responsibilities:

• Develop and implement effective SEO strategies to boost search engine rankings and organic traffic.
• Manage and optimize SMO , SMM , and PPC campaigns , including Google Ads .
• Conduct keyword research, competitor analysis, and website audits to improve performance.
• Oversee content creation and manage engaging campaigns across social media platforms.
• Monitor and analyze online marketing performance using advanced web analytics tools .
• Collaborate with the creative team to design impactful marketing assets.
• Stay updated with the latest trends in digital marketing, SEO, and technology.
• Prepare and deliver regular reports with actionable insights to stakeholders.

• A minimum of 3 years of experience in digital marketing, SEO, and related domains.
• Proficiency in Google Ads , Google Analytics , PPC , and social media marketing platforms.
• Strong communication skills and expertise in content writing .
• Ability to design and implement data-driven digital marketing strategies .
• A Bachelor’s or Master’s degree in Marketing , Communications , or a related field.
• Bonus: Certifications in Digital Marketing , SEO , or Google Ads .

• Opportunity to work on International SEO projects and expand expertise across global markets.
• Hands-on experience with globally client-based projects , collaborating with top brands like Pizza Hut , KFC , and more.
• In-depth learning and exposure to the IT and Hospitality industries , leveraging cutting-edge technologies and innovative solutions.
• A collaborative, supportive, and growth-focused work environment.
• Access to advanced tools, training, and resources for continuous professional development.
• Five-day workweek , promoting a healthy work-life balance.