Gray Line Media | Digital Marketing Manager

Job Title: Digital Marketing ManagerLocation: Kolkata, IndiaCompany: Gray Line Media (www.graylinemedia.com)About Us:Gray Line Media specializes in website design, digital marketing, and SEO services. We are a global team committed to delivering exceptional results for our mainly United States clients, driven by innovation, collaboration, and a dedication to excellence.Job Description:We are seeking a Digital Marketing Manager to lead our marketing initiatives in Kolkata, India. This is a hands-on leadership role where you'll not only manage and inspire a team but also directly contribute to the success of our paid advertising campaigns, SEO strategies, and social media efforts.We're looking for a motivated, results-driven individual who thrives in a fast-paced, collaborative environment, embraces the power of AI to maximize efficiencies, and has proven expertise in SEO. As a leader, you'll also be critical in guiding social media strategies, tasking our designers for creative assets, and delivering exceptional marketing outcomes.Key Responsibilities:Lead, manage, and mentor a team of digital marketing professionals to achieve campaign objectives.Strategize, execute, and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).Oversee and implement advanced SEO strategies, leveraging tools like SEMRush, Google Analytics, and others to improve search rankings and drive organic traffic.Monitor and analyze SEO performance, providing actionable insights for continuous improvement.Develop and execute comprehensive marketing strategies, ensuring alignment with business goals.Leverage AI tools and techniques to maximize efficiency in campaign management, SEO processes, and reporting.Oversee and lead social media strategies, ensuring consistent brand voice and engagement across platforms.Task and coordinate with designers to develop high-quality, creative assets for campaigns.Stay updated with the latest trends and technologies in digital marketing, SEO, and social media.Develop and manage budgets for marketing campaigns.Qualifications:Proven experience in leading and managing a marketing team.Expertise in paid advertising campaigns with demonstrable success (please provide specific examples).Advanced knowledge of SEO strategies, techniques, and tools like SEMRush and Google Analytics.Strong understanding of social media platforms, strategies, and content creation processes.Familiarity with AI tools and a proactive approach to implementing them for workflow improvements.Exceptional communication and leadership abilities.Strong analytical skills with the ability to interpret data and deliver actionable insights.A proactive mindset with the ability to work independently and as part of a team.How to Apply:Please apply via this job post or email Anita at Anita@graylinemedia.com. Once you pass the initial screening, we will then ask you for the following:Examples of previous projects, including metrics showcasing your impact.A description of the teams you have led, highlighting key achievements.An example of how you've used AI to streamline marketing processes or improve efficiency.Thanks! AGG