Shuru | Growth Hacker - Offline and Online Platform Growth

About SHURU: Join SHURU, India's fastest-growing hyperlocal news platform(10M users and number 1 in the news category on Play Store), where we're revolutionizing local journalism by bringing communities closer to the stories that matter most. As an intern with SHURU, you'll have the unique opportunity to work on impactful projects, contribute to a fast-paced startup environment, and gain hands-on experience with cutting-edge technologies.Job Description: Growth HackerLocation: IndoreExperience: 3+ years in growth marketing, platform distribution, and 0-to-1 scalingType: Full-timeAbout UsShuru is redefining the words community and group by connecting, collaborating, and discovery. We are backed by some of the industry's best A+ investors and we are on a mission to make India more community/group-driven than ever. We are looking for a Growth Hacker to drive exponential growth. If you thrive in fast-paced environments, are passionate about leveraging data and creativity to unlock growth opportunities, and know how to scale a platform from 0 to 1, we want you on our team!What You'll Do360° Growth Strategy: Develop and execute comprehensive growth plans encompassing online and offline channels to acquire, activate, retain, and monetize users.Offline Distribution: Explore and implement offline avenues such as outdoor media, events, and campuses to drive platform adoption and visibility.User Onboarding: Create seamless onboarding strategies tailored for both online and offline users, ensuring an intuitive and engaging experience.Experimentation and Optimization: Run A/B tests and rapid experiments to validate growth hypotheses, improve conversion rates, and optimize ROI.Cross-functional Collaboration: Partner with product, engineering, and design teams to align growth strategies with platform goals and user needs.Analytics and Insights: Use tools like Google Analytics, Mixpanel, or offline tracking solutions to measure impact, analyze user behavior, and make data-driven decisions.Community Engagement: Build and nurture communities both online and offline to create loyal user ambassadors.Viral and Referral Strategies: Design campaigns and incentives to encourage users to share the platform within their networks.What You'll BringProven track record of scaling platforms or products from 0 to 1.Deep expertise in platform distribution and growth marketing.Strong analytical skills with the ability to turn data into actionable insights.Creativity and a hacker mindset: you love to experiment and iterate quickly.Proficiency in growth tools and platforms such as HubSpot, Mailchimp, Zapier, or others.Excellent communication and storytelling skills to influence both internal teams and external audiences.Experience in D2C, e-commerce, or marketplace models is a plus.What We OfferThe opportunity to build and scale a game-changing platform from the ground up.A collaborative, innovative, and dynamic work environment.Competitive salary and performance-based bonuses.Learning and growth opportunities tailored to your career aspirations. AGG